Digital Marketing Agency • Lincoln, Nebraska
Your guide to lasting growth
We promise to be your dependable partner in digital marketing so you can focus on what you do best.
Find Your Direction
Today’s companies face countless challenges. We know how hard it can be to get and retain customers in the 21st century. By doing business as usual, you risk losing your advantage and falling behind the competition. If you’re experiencing any of these growing pains, then it’s time to change directions.
Competition Is Fierce
Your competitors have outpaced you online, and you’re starting to lose leads and business.
Marketing Takes Time
Your time is valuable, but it’s best spent on your current clients, products, or services.
Websites Are Complex
You’re not a computer programmer, and you don’t have the experience to build your own website.
Technology Is Stressful
There’s too much to learn, but you’re not interested in doing anything too technical.
How We Can Help
We build professional websites that look stellar, gain traction, and help companies attract more customers.
Websites
Our competitors have leapfrogged us on the web, and we are starting to lose business.
BRANDING & GRAPHIC DESIGN
Our competitors have leapfrogged us on the web, and we are starting to lose business.
Search Engine Optimization
Our competitors have leapfrogged us on the web, and we are starting to lose business.
SOCIAL MEDIA Management
Our competitors have leapfrogged us on the web, and we are starting to lose business.
MOBILE APP DEVELOPMENT
Our competitors have leapfrogged us on the web, and we are starting to lose business.
Digital Advertising
Our competitors have leapfrogged us on the web, and we are starting to lose business.
Let us take the weight off your shoulders
Get started today with our simple, Proven Process.
First, we’ll meet to review your current marketing plan. Then, we’ll discuss your needs and goals before establishing your project budget and timeline.
STRATEGIZE
You’ll receive, review, and sign your Service Agreement. Your project manager will schedule a kickoff call to create your unique personification guide.
EXECUTE
After we create your custom marketing strategy, your project truly takes flight! Our team will work diligently to complete your deliverables on schedule.
AMPLIFY
Our team will meet with you monthly to review our progress, analyze your project’s performance, and execute strategic adjustments in real time.
EMPOWER
We’ll give you the support needed to keep growing. Our team will revisit your goals, highlight key successes, and identify any opportunities for improvement.
Join our happy clients
"Huge shoutout to True North Technologies for all of the hard work bringing our vision to life!... Their attention to detail was so incredible, and they were so easy to work with! We highly recommend working with them!"
Tiffany Leonida, Healthy Start Chiropractic
"True North Technologies is fun and innovative. Highly suggest using them to take you business to the next level."
Amanda Dickinson, Living Doors Real Estate
"True North has helped us with our Website Hosting, Website updates and pages, landing pages, SEO and so much more! They give us monthly reports and respond quickly to questions and requests. Their entire team is professional and friendly. We highly recommend them!"
Tim Zeng, Zeng Granite
"Their customer service really stands out. Anytime that I had questions or changes, they were diligent about helping me understand their process. I was always assured that they had my back. Their work is fabulous as well, but their customer service is where they really shine."
Molly Tillman, Rooted in Wellness Chiropractic
"Working with True North, has been good. We have had some issues with our app in the early development stages and earlier this season. As far as app connectivity and usage, True North has been great."
Sal Miliotto, Lincoln Stars Hockey
"Such a wonderful experience with True North Technologies building my website. We tried numerous avenues for a website over the years and wasted time and money. Don’t make the same mistake and hire True North Technologies! The team is super professional and responsive and created a fantastic product!"
Michelle Van Horn, Van Horn Custom Homes
Join our happy clients
"Huge shoutout to True North Technologies for all of the hard work bringing our vision to life!... Their attention to detail was so incredible, and they were so easy to work with! We highly recommend working with them!"
Tiffany Leonida, Healthy Start Chiropractic
"True North Technologies is fun and innovative. Highly suggest using them to take you business to the next level."
Amanda Dickinson, Living Doors Real Estate
"True North has helped us with our Website Hosting, Website updates and pages, landing pages, SEO and so much more! They give us monthly reports and respond quickly to questions and requests. Their entire team is professional and friendly. We highly recommend them!"
Tim Zeng, Zeng Granite
"Their customer service really stands out. Anytime that I had questions or changes, they were diligent about helping me understand their process. I was always assured that they had my back. Their work is fabulous as well, but their customer service is where they really shine."
Molly Tillman, Rooted in Wellness Chiropractic
"Working with True North, has been good. We have had some issues with our app in the early development stages and earlier this season. As far as app connectivity and usage, True North has been great."
Sal Miliotto, Lincoln Stars Hockey
"Such a wonderful experience with True North Technologies building my website. We tried numerous avenues for a website over the years and wasted time and money. Don’t make the same mistake and hire True North Technologies! The team is super professional and responsive and created a fantastic product!"
Michelle Van Horn, Van Horn Custom Homes
Learn How To Grow Your Business
We empower your team with the cutting-edge resources it needs to succeed.
June 24, 2025
At True North Technologies, we know that marketing is about more than just grabbing attention, it’s about creating clarity, trust, and connection. That’s why we go beyond surface-level design and tap into something deeper: visual psychology. One of the most influential concepts in visual psychology is the Gestalt Principles . These principles explain how humans naturally perceive and organize visual information. While they originated in early 20th-century psychology, they’re still incredibly relevant today, especially in video advertising and customer reputation management, two key services we offer . Here’s how understanding how people see helps us create marketing that people remember. Gestalt in Action: Smarter, More Effective Video Advertising Videos are one of the most powerful tools in modern marketing, but only when they’re done right. It’s not enough to have flashy visuals or catchy music. If the message isn’t clear and cohesive, viewers won’t stay engaged, or worse, they won’t remember what your brand was even about. This is where Gestalt principles come in. 1. Continuity: Guiding the Viewer’s Journey In video editing, smooth transitions and visual direction are key. Gestalt’s continuity principle states that the eye naturally follows lines and patterns. We apply this by carefully arranging motion, graphics, and scene transitions to guide the viewer’s focus and ensure that every second feels purposeful. Whether it's the way a product enters the frame or how text moves on screen, we craft flow with intention, so the viewer isn’t confused, distracted, or overwhelmed. 2. Figure/Ground: Making the Message Pop When something important appears in a video, the viewer needs to instantly recognize it. The figure/ground principle helps us do that by separating key elements (like a logo, tagline, or testimonial) from the background with contrast, motion, or placement. This ensures the most critical parts of your message don’t just blend into the noise, they stand out, get noticed, and stick in the viewer’s mind. 3. Similarity & Repetition: Reinforcing Brand Identity Incorporating repeating elements like your brand colors, logo animations, fonts, or even a signature visual style, activates the similarity principle. This makes your video feel unified and strengthens brand recall. It’s a subtle but powerful way to build recognition every time someone watches your ad. Customer Reputation Management: The Psychology of Perception Just like design and video, customer reputation management is about shaping how your audience perceives you, and Gestalt principles play a role here, too. 1. Proximity: Grouping Positive Signals Online, users quickly scan for patterns. When they see a collection of positive reviews grouped together on your website or Google profile, the proximity principle kicks in: they naturally associate these reviews with overall credibility. At True North, we design review displays and testimonial sections that use proximity and layout strategy to emphasize trust at a glance. 2. Closure: Filling the Gaps with Emotion When customers read a few strong, well-written reviews, their brains often “fill in the gaps” using the closure principle. This means they don’t need to read every single review to form a positive opinion; they get a feel for your business from just a few. That’s why we help businesses highlight a curated, consistent set of feedback that reflects their values and service quality. 3. Similarity: Creating Consistency Across Platforms Whether someone reads about your business on Google, Facebook, or your website, the tone and visuals should feel familiar. Using the similarity principle, we ensure your branding, messaging, and even review response style remain cohesive across all platforms. This builds trust and reassures potential customers that your business is legitimate and professional. Why It Works: Designing for Human Behavior At the heart of it all, Gestalt principles are about understanding how people think and see. Whether it's a 15-second video ad or a stream of five-star reviews, we use these principles to design content that feels intuitive, polished, and trustworthy. True North Technologies doesn’t just create marketing materials, but we create experiences that connect. By blending psychology with design, we help your brand make a lasting impression in a crowded digital world. Ready to transform how people see your business? Let’s harness the power of visual psychology to elevate your marketing—from video to reputation and beyond. Contact us today to get started.
June 24, 2025
At True North Technologies, we know that marketing is about more than just grabbing attention, it’s about creating clarity, trust, and connection. That’s why we go beyond surface-level design and tap into something deeper: visual psychology. One of the most influential concepts in visual psychology is the Gestalt Principles . These principles explain how humans naturally perceive and organize visual information. While they originated in early 20th-century psychology, they’re still incredibly relevant today, especially in video advertising and customer reputation management, two key services we offer . Here’s how understanding how people see helps us create marketing that people remember. Gestalt in Action: Smarter, More Effective Video Advertising Videos are one of the most powerful tools in modern marketing, but only when they’re done right. It’s not enough to have flashy visuals or catchy music. If the message isn’t clear and cohesive, viewers won’t stay engaged, or worse, they won’t remember what your brand was even about. This is where Gestalt principles come in. 1. Continuity: Guiding the Viewer’s Journey In video editing, smooth transitions and visual direction are key. Gestalt’s continuity principle states that the eye naturally follows lines and patterns. We apply this by carefully arranging motion, graphics, and scene transitions to guide the viewer’s focus and ensure that every second feels purposeful. Whether it's the way a product enters the frame or how text moves on screen, we craft flow with intention, so the viewer isn’t confused, distracted, or overwhelmed. 2. Figure/Ground: Making the Message Pop When something important appears in a video, the viewer needs to instantly recognize it. The figure/ground principle helps us do that by separating key elements (like a logo, tagline, or testimonial) from the background with contrast, motion, or placement. This ensures the most critical parts of your message don’t just blend into the noise, they stand out, get noticed, and stick in the viewer’s mind. 3. Similarity & Repetition: Reinforcing Brand Identity Incorporating repeating elements like your brand colors, logo animations, fonts, or even a signature visual style, activates the similarity principle. This makes your video feel unified and strengthens brand recall. It’s a subtle but powerful way to build recognition every time someone watches your ad. Customer Reputation Management: The Psychology of Perception Just like design and video, customer reputation management is about shaping how your audience perceives you, and Gestalt principles play a role here, too. 1. Proximity: Grouping Positive Signals Online, users quickly scan for patterns. When they see a collection of positive reviews grouped together on your website or Google profile, the proximity principle kicks in: they naturally associate these reviews with overall credibility. At True North, we design review displays and testimonial sections that use proximity and layout strategy to emphasize trust at a glance. 2. Closure: Filling the Gaps with Emotion When customers read a few strong, well-written reviews, their brains often “fill in the gaps” using the closure principle. This means they don’t need to read every single review to form a positive opinion; they get a feel for your business from just a few. That’s why we help businesses highlight a curated, consistent set of feedback that reflects their values and service quality. 3. Similarity: Creating Consistency Across Platforms Whether someone reads about your business on Google, Facebook, or your website, the tone and visuals should feel familiar. Using the similarity principle, we ensure your branding, messaging, and even review response style remain cohesive across all platforms. This builds trust and reassures potential customers that your business is legitimate and professional. Why It Works: Designing for Human Behavior At the heart of it all, Gestalt principles are about understanding how people think and see. Whether it's a 15-second video ad or a stream of five-star reviews, we use these principles to design content that feels intuitive, polished, and trustworthy. True North Technologies doesn’t just create marketing materials, but we create experiences that connect. By blending psychology with design, we help your brand make a lasting impression in a crowded digital world. Ready to transform how people see your business? Let’s harness the power of visual psychology to elevate your marketing—from video to reputation and beyond. Contact us today to get started.
May 19, 2025
Trends, Tools & Tactics for a Winning Strategy In the ever-evolving world of digital marketing, staying ahead of the curve is essential—especially when it comes to social media. In 2025, platforms are smarter, audiences are more selective, and content must be more strategic than ever. Whether you’re a startup or an established company, here’s how to master social media marketing in 2025 and stay competitive. 1. Embrace Short-Form Video as a Core Strategy Short-form video continues to dominate across platforms like TikTok, Instagram Reels, and YouTube Shorts. It’s not just trendy—it’s effective. Brands using video content in their social media strategy are seeing better reach, higher engagement, and stronger brand recall. Pro Tip: Keep videos authentic, mobile-optimized, and aligned with your brand voice. 2. Use AI and Automation Without Losing the Human Touch AI tools are reshaping content marketing—from auto-generating captions to predicting the best times to post. But in 2025, success depends on blending automation with genuine storytelling. AI-driven tools can now analyze user behavior to recommend the best posting times, tailor content to specific audience segments, and even generate video scripts or image suggestions. These tools reduce manual workload and increase the speed of campaign execution—allowing teams to stay agile in a fast-moving landscape. But with all this innovation, there's a caveat: authenticity matters more than ever. Audiences in 2025 can spot generic or robotic content a mile away. The most successful brands are those that use AI to enhance creativity, not replace it. 3. Go Beyond Likes: Prioritize Conversions and Commerce Social media is now a key driver of sales—not just brand awareness. In-app shopping , product tagging, and clickable video content are transforming platforms into storefronts. We help businesses set up and optimize paid social advertising campaigns that are designed to convert, not just attract followers. 4. Diversify Platforms—But Be Strategic Different platforms offer different strengths—Instagram excels at visual storytelling, LinkedIn is ideal for professional thought leadership, and TikTok thrives on entertainment and discovery. Rather than stretching your resources thin by being everywhere at once, focus on building a strong presence where your target audience is most engaged. Then, tailor your content to match the tone, format, and behavior of users on each platform for maximum impact. 5. Data Is the New Creative Your content might be captivating, but if it’s not supported by data, it’s a shot in the dark. A successful social media marketing strategy in 2025 requires the ability to measure performance and adapt quickly. Social platforms now offer advanced analytics that go beyond likes and shares. These analytics offer helpful insights that can help identify: The best days and times to post Top-performing content themes Efficient ad spending options Top trends Goals tied to business outcomes Ready to Elevate Your Brand’s Social Presence? In 2025, success on social media requires more than just being active—it takes intention, creativity, and data-driven execution. Let True North Technologies help you turn your social platforms into a growth engine. Contact us today to schedule a call and start mastering your social media presence.
By Rachel Hayden
•
March 11, 2025
As we begin 2025, businesses must adapt to new trends and challenges of Search Engine Optimization (SEO) as it continues to become more relevant. Whether you're running a small startup or an established company, a robust SEO strategy is no longer optional—it’s essential. Here’s why your business needs a strong SEO strategy in 2025: 1. Increased Competition in the Digital Space As more businesses invest in online marketing, the digital marketplace is becoming increasingly crowded. In 2025, there will be even more companies vying for attention across search engines, social media platforms, and beyond. SEO is the key to standing out. A well-executed SEO strategy helps ensure that your website ranks higher on search engine results pages (SERPs) , making it more likely that potential customers will find your business before they find your competitors. 2. Google’s Algorithm Updates Keep Changing Google's algorithms are constantly evolving to provide users with the most relevant, high-quality search results. In 2025, it’s expected that Google will continue to refine its ranking system with updates focusing on user intent, mobile-first indexing, and even more advanced AI-based algorithms. A strong SEO strategy helps businesses keep up with these changes and ensures that their website is optimized for each update, preventing a drop in rankings. 3. User Experience (UX) Will Be More Important Than Ever Google has increasingly emphasized the importance of a positive user experience as a ranking factor. In 2025, factors like site speed, mobile optimization, easy navigation, and relevant content will continue to play a crucial role in determining where your site ranks. A strong SEO strategy focuses not only on keyword optimization but also on creating a seamless and user-friendly experience for visitors, helping to keep users engaged and coming back for more. 4. Voice Search and AI Will Dominate With the rise of voice search through smart devices like Alexa, Siri, and Google Assistant, optimizing for voice search will be more important than ever. As people ask questions in a more conversational tone, businesses must adapt their SEO strategies to include long-tail keywords and natural language. Additionally, AI advancements will make personalized search results the norm, making it essential to provide high-quality, relevant content tailored to your audience's needs. 5. SEO Provides Long-Term Results Unlike paid advertising, SEO offers long-term benefits that compound over time. While ads can deliver instant results, SEO can generate organic traffic that steadily increases as your website climbs the search rankings. In 2025, a strong SEO strategy will provide your business with sustained growth, ensuring that your content continues to be discoverable and valuable to your target audience. 6. Local SEO is Key for Small and Medium Businesses For small and medium-sized businesses , local SEO will remain one of the most effective ways to connect with customers in your area. In 2025, local search queries are expected to grow, as users seek businesses near them. Claiming and optimizing your Google Business Profile, ensuring your NAP (Name, Address, Phone number) information is consistent, and generating positive customer reviews will be essential components of your local SEO strategy. 7. Content Marketing and SEO Go Hand-in-Hand Content marketing and SEO are a dynamic duo that, when paired together, can create powerful results. As search engines continue to prioritize high-quality, relevant content, having an SEO strategy that aligns with your content marketing efforts will help you rank higher and connect with your target audience. In 2025, content creation will be more than just producing blog posts—it will involve creating videos, infographics, and podcasts that serve your audience’s needs while being optimized for search. 8. The Shift Towards Mobile-First In 2025, mobile-first indexing will be more important than ever. With the growing reliance on smartphones and tablets, Google primarily uses the mobile version of your site to determine rankings. If your site isn’t mobile-friendly, you’re likely missing out on valuable traffic. A strong SEO strategy ensures that your website is optimized for mobile, offering users a seamless browsing experience no matter what device they’re on. 9. Measurable ROI One of the biggest advantages of SEO is that its results are trackable and measurable. You can monitor the success of your SEO strategy by tracking key metrics like organic traffic, bounce rate, conversion rates, and keyword rankings. With the right tools and analytics in place, you can clearly see how your SEO efforts are impacting your bottom line, making it easier to adjust strategies as needed to maximize results. 10. SEO Builds Trust and Credibility Trust is a key factor in customer decision-making. Websites that rank well in search engines are often perceived as more credible and trustworthy. A strong SEO strategy not only focuses on ranking but also on providing value through helpful, informative, and well-crafted content. By demonstrating expertise and addressing customer needs, you can build trust with your audience, increasing the likelihood of conversions and brand loyalty. Stay Relevant With SEO As we enter 2025, SEO will continue to be one of the most valuable tools for businesses looking to succeed in a competitive digital landscape. A solid SEO strategy ensures that your business stays relevant, competitive, and visible to potential customers. Whether you’re looking to improve your website’s user experience, capitalize on local SEO, or build a content marketing plan, now is the time to invest in SEO for long-term growth and success. If you’re looking to get started or optimize your existing SEO strategy, True North Technologies is here to help. Contact us today to learn how we can help you grow your online presence and achieve measurable results!
