Blog Layout

BACK
Email Marketing Tips
Taylor Tunnison • July 1, 2022

Few digital channels are as timeless as email. This groundbreaking system emerged alongside the internet itself over 50 years ago, and it’s now a staple for billions of people worldwide. What began as a simple concept evolved over decades to become one of the most robust communication methods available today.


Nearly every major brand and business currently uses email to reach their loyal followers. That’s because it’s almost always direct, affordable, and reliable. Here are some of our top email marketing tips for 2022 and beyond.

1. Manage Your Email Lists

Every email campaign begins with a list of contacts. A carefully curated list of email addresses is basically a digital gold mine, especially if you can grow and maintain it over time. That said, we’ll never recommend buying a third-party database of contacts. Anyone who suggests this in their list of email marketing tips is doing you a disservice.


There are no shortage of websites selling supposedly verified email lists. While it’s not illegal to buy them, it can be illegal to use them for marketing purposes. There’s simply no way of confirming their identities or if they’ve agreed to receive promotional materials. It may seem like a quick way to build your contact list, but it will ultimately harm your business in the long run, especially if users report you for spam.​


Instead, always aim to grow your email lists organically. Consider joining a networking group, chamber of commerce, or local small business association. Exchange business cards often, and ask new friends if they’d like to receive your exclusive newsletter. Be active in your community, or begin with friends, family, neighbors, and social media followers. Whenever you gain a new client or business partner, share your email in exchange for theirs, and consider segmenting them into lists by industry, location, or relationship.


A high-quality email list also requires attention to detail. Not everyone will be a perfect fit for your content, and that’s okay. Make it easy to subscribe and unsubscribe at will, so uninterested contacts filter themselves out over time. Take note if anyone makes complaints or marks your emails as spam, then simply remove them from your list manually. With a little effort, you’ll put together an organized catalogue of verified contacts in no time.

2. Prioritize Value over Promotion

When it comes to digital content, we always recommend following the 80/20 rule of marketing. This means that most of your content (about 80%) should be informative, educational, and entertaining. The rest can focus on products, services, and promotion.


Consider your audience before ever sending an email. Who are they? Where are they? What do they care about most? The answers to these questions will guide your content strategy moving forward. Put yourself in a potential reader’s shoes and try to imagine how your message will impact them.


It can be tough to stand out from the crowd these days. Countless businesses constantly compete for consumers’ attention at any given moment. That’s why finding and expressing your brand identity should always be a top priority. The right brand strategy will set you apart from competitors, even within the very same industry.

 

Whatever your unique angle is, stick with it. Create some custom graphics that include your logo, slogan, or brand colors. Try featuring statistics, scientific studies, or links to engaging videos. Highlight any upcoming seminars, community events, and networking opportunities. Chances are, if you find it interesting or important, others may, too. Keep an eye on your open and click rates, and don’t be afraid to try something new.

3. Personalize Marketing Emails

A human touch goes a long way in the digital age. Effective email marketing grabs and holds readers’ attention for a number of reasons. Regardless, every high-quality message begins with a catchy subject line and personal greeting.


Subject lines can make or break any email campaign. The best ones entice you to click quickly, and the worst may leave a bad taste in your mouth. Learning the differences between the two takes a bit of trial and error, so don’t expect to get it right the first time. However, there are a few things to keep in mind.


Never use all caps in subject lines. It’s tacky, unprofessional, and makes it seem like you’re shouting for no reason. Always keep subject lines short and relevant to the email’s content. There’s no point in misleading your audience with clickbait. However, cliffhangers like “This week at (company)…” can be effective if used properly.


When you’re building your email list, gather contacts’ first names whenever possible. That way, you can address them individually in your greetings. Most CRMs and email platforms provide marketers with the option to do this using some form of placeholder text. No list of email marketing tips would be complete without including personalized greetings.


Subject lines and personal greetings are a great way to express your brand identity. Whether you want to be silly or sincere, incorporate it into your email content. This will resonate with your audience by adding a depth of authenticity that cannot be ignored. If you can also segment your email lists by trade or location, this will create endless opportunities for personalization. Consider highlighting local events or industry updates to relevant groups, and watch your engagement explode.

Most Popular Email Clients

4. Make Emails Mobile-Friendly

Mobile devices are becoming more popular year after year, and this trend shows no signs of slowing. When designing your next email campaign, make sure it looks great across multiple email clients, especially Apple smartphones. This will continue to be one of the most important email marketing tips as more people shift to mobile devices.

Once you’ve nailed down the content of your email, the next challenge is always proper formatting. Poor formatting may cause any recipient to unsubscribe or delete a message in a matter of seconds. Can you really blame them? The best content in the world means nothing if your audience can’t even access it.


Balancing accessibility with creative freedom is no small endeavor. Over time, you’ll learn what works best when it comes to different mobile platforms. That said, images are almost always a good idea to feature in marketing emails, as long as they’re small enough files to load quickly. That’s why we always recommend using the .jpg format for all web graphics including emails. Also, if you’re incorporating links and calls-to-action, consider attaching them to images or buttons. This will make them easier to see and tap than simple blue anchor text.

The average person’s attention is spread fairly thin, especially during the workweek. Try to keep your emails brief, and ideally, skimmable. Break important content out into sections divided by descriptive headings. Reduce lengthy sentences to 25 words or less, and rarely include more than 4 sentences per paragraph. Finally, always get to the point sooner rather than later. Emails aren’t blog posts, let alone novels, so make sure every word and sentence you include serves a clear purpose.

5. Integrate Email Marketing with Other Platforms

Few successful marketing campaigns ever exist in a vacuum. The best ones make use of multiple platforms that play off each other’s strengths. Digital marketing makes this simple with a wide variety of flexible channels.


Websites and marketing emails are natural partners. Encourage your website visitors to share their email address in exchange for something of value such as a newsletter, eBook, or exclusive offer. A great way to accomplish this is with some form of popup or banner. It’s also a good idea to include at least one link back to your website in every email you send. Try attaching it to a header or footer image that clearly displays your logo, address, phone number, and URL.


Your email marketing efforts can also drive traffic to your social media channels. Include icons linked to your Facebook, Instagram, LinkedIn, or YouTube profiles, and encourage subscribers to follow you for more updates. Consider running a contest or giveaway to gain new subscribers outside your immediate audience. You can even boost a post for as little as $1 per day to expand your reach beyond current followers.

Email Marketing Works

There’s a reason why email has stuck around for so long. When properly managed, a curated contact list can generate leads, promote interest, and nurture genuine relationships with followers. This list of email marketing tips is a good introduction if you’re just getting started, but there’s still plenty to cover in greater detail. If you have questions about email or digital marketing in general, we encourage you to reach out at your convenience. We’d love to sit down together and discuss how you can improve your online presence today.

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

By Rachel Hayden February 5, 2025
Owning a website is essential for businesses, personal brands, and entrepreneurs looking to grow their brand and establish an online presence. The first step to creating your website is securing a domain name. A domain is your website’s unique address on the internet, such as www.yourbusiness.com . If you're unsure where to start, this guide will walk you through the process of buying a domain name. Step 1: Choose the Right Domain Name Before purchasing a domain, it's important to decide on a name that aligns with your brand and is easy to remember. Here are some tips for choosing the perfect domain name: Keep it short and simple. Use keywords relevant to your business (or try using your business name if available.) Avoid numbers and hyphens. Choose a memorable and brandable name. Ensure it’s easy to spell and pronounce. Step 2: Check Domain Availability Once you have a name in mind, check if it’s available using a domain registrar. Websites like GoDaddy and Hover allow you to search for available domain names and provide alternative suggestions if your desired name is taken. Step 3: Choose a Domain Extension Domain extensions (also known as top-level domains or TLDs) include .com, .net, .org, and many more. The .com extension is the most popular and widely recognized, but depending on your industry, you might consider alternatives like: .org for nonprofits and organizations .net for technology-based businesses .shop for e-commerce stores .tech for technology-focused sites Step 4: Register Your Domain Once you’ve found an available domain name and chosen an extension, it’s time to register it. Here’s how: Select a trusted domain registrar such as GoDaddy or Hover. Add your domain to the cart and proceed to checkout. Choose the registration period (typically one year, with renewal options). Opt for domain privacy protection to keep your personal information secure. Complete the purchase. Step 5: Connect Your Domain to a Website After purchasing your domain, you need to connect it to a website. If you already have a hosting provider (like WordPress.com or SiteGround), follow their instructions to link your domain. If you haven’t chosen a hosting provider yet, consider purchasing one that offers domain registration and website hosting in one package. Step 6: Renew Your Domain Regularly Domain names require annual renewal to stay active. Set up auto-renewal or mark your calendar to ensure you don’t lose ownership of your domain. Offering Secure Website Solutions Since 2019 Buying a domain is the first step to building your online presence. By following these steps, you can secure a professional and brandable domain name that helps establish credibility and attract visitors. If you need assistance with website development , SEO, or digital marketing, True North Technologies is here to help! Need Help Getting Started? Contact True North Technologies today to learn more about our digital solutions!
By Rachel Hayden January 8, 2025
As we kick-off 2025, we’ve seen businesses across all industries utilizing artificial intelligence (AI) to improve customer engagement. One of the most significant advancements in this area is the implementation of AI-powered chatbots, modernizing how companies interact with their customers, streamline operations, and boost conversions. Whether you're a small business or a large enterprise, AI chatbots are quickly becoming a must-have tool for engaging with customers in real-time, providing instant support, and delivering a personalized experience. Let’s explore how AI-powered chatbots are redefining customer engagement in 2025. What are AI-Powered Chatbots? AI-powered chatbots are essentially virtual assistants integrated into websites or mobile apps that use artificial intelligence to simulate human-like conversations. These chatbots are designed to interact with users in real-time, answering questions, resolving issues, and assisting with tasks without the need for human intervention. These systems are becoming more sophisticated with advanced features like natural language processing (NLP) , machine learning, and predictive analytics. This means they can understand context, learn from past interactions, and provide increasingly accurate and helpful responses over time. How AI-Powered Chatbots Improve Customer Engagement 1. Instant and 24/7 Customer Support One of the biggest advantages of AI-powered chatbots is its ability to provide instant support 24/7. Customers no longer need to wait for business hours or for a human agent to become available. The AI chatbot can handle inquiries at any time of day or night, making it perfect for businesses that have a global audience or operate outside of traditional working hours. 2. Personalized Customer Experience AI chatbots are also becoming smarter at personalizing conversations based on customer data. Through integrations with CRM systems, AI-powered chatbots can offer tailored recommendations, remember past interactions, and provide relevant content based on the customer’s preferences and behavior. This level of personalization helps build a stronger relationship between businesses and customers. For instance, if a customer has previously bought products from your online store, the chatbot can offer tailored product suggestions or inform them about new arrivals based on their past purchases. 3. Lead Generation and Qualification AI chatbots can also be used as powerful tools for lead generation. Instead of relying solely on forms or cold calls, chatbots can qualify leads in real time. By asking relevant questions and gathering important information, the AI can determine whether a website visitor is a potential customer and pass qualified leads to your sales team. 4. Reducing Bounce Rates and Improving Conversions One of the most significant challenges for online businesses is reducing bounce rates —when visitors leave a website after viewing just one page. AI webchat can help decrease bounce rates by engaging visitors the moment they land on your site. It can prompt them with a message, offer assistance, or answer questions, keeping them engaged and guiding them down the sales funnel. AI chatbots can use data to identify when a customer might be ready to make a purchase or needs additional help to complete a transaction. With timely interventions and tailored support, AI chatbots can significantly increase conversion rates. Learn more about maximizing conversion rates by reading our latest blog! 5. Reducing Customer Service Costs The chatbot can also be a huge cost-saver for businesses. By automating routine inquiries and tasks, AI chatbots free up human agents to focus on more complex issues that require a personal touch. This allows businesses to handle more customer interactions without increasing their staff or operational costs. AI chatbots can handle FAQs, order tracking, product recommendations, and even troubleshooting steps, leaving human agents available for high-value customer service interactions, like resolving complaints or managing escalated issues. 6. Data-Driven Insights and Continuous Improvement One of the most valuable aspects of utilizing an AI chatbot is its ability to collect and analyze data. By tracking every interaction, AI chatbots can provide insights into common customer pain points, popular products, frequently asked questions, and much more. This data can help businesses improve their offerings, refine their messaging, and identify opportunities for optimization. AI systems continually improve through machine learning . The more interactions the chatbot has, the more it learns, which means it can provide more accurate, relevant, and helpful responses over time. How to Implement an AI-Powered Chatbot on Your Website Implementing AI-powered chatbot on your website might seem like a complex task, but it’s more accessible than ever before. At True North Technologies , we specialize in integrating AI chatbot features into websites to provide businesses with the tools they need to engage their customers effectively. From selecting the right chatbot platform to customizing its responses and integrating it with your CRM, we can guide you through the entire process. Whether you’re looking to improve customer service, increase conversions, or enhance lead generation, we can customize a chatbot solution that meets your needs. Our team will work closely with you to integrate an AI chatbot into your website, ensuring it provides value from day one. With our expertise in digital marketing, we can help you maximize the potential of an AI-powered chatbot and transform your customer engagement strategies in 2025. Contact True North Technologies today to learn more about our AI-powered chatbot installation services and how we can help your business stay ahead of the competition.
By Rachel Hayden November 22, 2024
At True North Technologies, we are always looking for ways to enhance the way we communicate with our customers. A great tool we use and rely on to stay connected and responsive is Facebook Messenger, which allows businesses like ours to have meaningful, real-time conversations with our valued customers. Recently, Meta (Facebook) has introduced a new feature that aims to make these business chats even more efficient and user-friendly, and we want to take a moment to explain how this benefits you. Here’s a look into how we use business chats on messenger to improve your experience. A New Way to Enhance Your Messenger Experience
Share by: