Blog Layout

BACK
How to Choose an App Developer
Taylor Tunnison • August 20, 2021

There are many details to consider when building a mobile app for your business. As developers ourselves, we know the impact these incredible applications can have. A well-planned and properly launched app can improve your business’s online presence, increase traffic and revenue, and provide your customers with a better overall experience. However, a poorly designed mobile app which lacks functionality can cause frustration for users and damage to your business’s reputation. With this in mind, how exactly do you choose the best developer to suit your needs? The following are few of our top suggestions to do just that.

1. Review their Portfolio

You can’t know where you’re going unless you know where your developer has been. It may sound obvious, but looking at their portfolio will give you a good indication of their strengths, successes, and capabilities. Take time to deeply consider the type of apps they’ve designed previously. Download a few, if possible, to gain an understanding of how functional and user-friendly they truly are. Look for similarities to your goals in their portfolio and take note of anything you like or dislike about their past efforts. Don’t hesitate to ask the tough questions—the most trustworthy developers will welcome them. In some cases, it may even be worth reaching out to past clients for testimonials. Furthermore, check out their website, social media profiles, and Google My Business account for honest reviews and information from different sources.

2. Understand Your Goals

Outline the basic functionality you will need before partnering with any app developer. A quick glance at their portfolio will give you some idea of their adaptability and customization capabilities, allowing you to steer clear of teams who produce designs which are irrelevant to your goals. Instead, make sure your chosen developer has the skills and experience required to create the application you envision. Express your wishes clearly and in no uncertain terms—the most qualified developers will be able to thoroughly assure you that their end product will adhere to your standards.

3. Find a Genuine Partner

Remember that whichever organization you choose will essentially be your partner in regard to your mobile app. When selecting this partner, you will want a team who can bring thoughtful, creative input to the table, not blindly follow your directives. Additionally, you’ll want their honest feedback and expert opinion, as they should know what works and what doesn’t, and will hopefully be able to leverage their experience to benefit your project. Beware shady, disrespectful, or uncommunicative companies, no matter how solid their track record appears to be. You will be the one who has to work with them, after all.

4. Think Long-term

Small businesses may be tempted to appoint a freelancer who will work with them only until their app is published. However, maintaining a mobile app long-term is an important task in and of itself. Unless you have in-house experience with maintenance including regular updates, you’ll want a trusted developer on your side. Trust us—the peace of mind, preparation, and organization they contribute to the overall process will certainly be worth the cost.

5. Weigh the Cost and Benefits

The modern business landscape is highly competitive, and the old saying “buy cheap, buy twice” is as relevant to app design as it is for many other products. While budget is an important factor, you should assign equal weight to a developer’s expertise, qualifications, availability, and communication style when making your decision. You will absolutely get what you pay for, and if you want a team who can work efficiently and complete your project successfully the first time, the lowest bidder is unlikely to be ideal.



Mobile app development is a complicated, time-consuming process, but when conducted by experts, the finished product can drive traffic, increase engagement, and cultivate both brand awareness and loyalty. Choose a developer who is genuine, confident, with a reassuring history of success. If you’re interested in designing your own business app, we hope you’ll contact us or schedule a meeting. We’d be honored to have the opportunity to bring your vision to life.

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

By Rachel Hayden February 5, 2025
Owning a website is essential for businesses, personal brands, and entrepreneurs looking to grow their brand and establish an online presence. The first step to creating your website is securing a domain name. A domain is your website’s unique address on the internet, such as www.yourbusiness.com . If you're unsure where to start, this guide will walk you through the process of buying a domain name. Step 1: Choose the Right Domain Name Before purchasing a domain, it's important to decide on a name that aligns with your brand and is easy to remember. Here are some tips for choosing the perfect domain name: Keep it short and simple. Use keywords relevant to your business (or try using your business name if available.) Avoid numbers and hyphens. Choose a memorable and brandable name. Ensure it’s easy to spell and pronounce. Step 2: Check Domain Availability Once you have a name in mind, check if it’s available using a domain registrar. Websites like GoDaddy and Hover allow you to search for available domain names and provide alternative suggestions if your desired name is taken. Step 3: Choose a Domain Extension Domain extensions (also known as top-level domains or TLDs) include .com, .net, .org, and many more. The .com extension is the most popular and widely recognized, but depending on your industry, you might consider alternatives like: .org for nonprofits and organizations .net for technology-based businesses .shop for e-commerce stores .tech for technology-focused sites Step 4: Register Your Domain Once you’ve found an available domain name and chosen an extension, it’s time to register it. Here’s how: Select a trusted domain registrar such as GoDaddy or Hover. Add your domain to the cart and proceed to checkout. Choose the registration period (typically one year, with renewal options). Opt for domain privacy protection to keep your personal information secure. Complete the purchase. Step 5: Connect Your Domain to a Website After purchasing your domain, you need to connect it to a website. If you already have a hosting provider (like WordPress.com or SiteGround), follow their instructions to link your domain. If you haven’t chosen a hosting provider yet, consider purchasing one that offers domain registration and website hosting in one package. Step 6: Renew Your Domain Regularly Domain names require annual renewal to stay active. Set up auto-renewal or mark your calendar to ensure you don’t lose ownership of your domain. Offering Secure Website Solutions Since 2019 Buying a domain is the first step to building your online presence. By following these steps, you can secure a professional and brandable domain name that helps establish credibility and attract visitors. If you need assistance with website development , SEO, or digital marketing, True North Technologies is here to help! Need Help Getting Started? Contact True North Technologies today to learn more about our digital solutions!
By Rachel Hayden January 8, 2025
As we kick-off 2025, we’ve seen businesses across all industries utilizing artificial intelligence (AI) to improve customer engagement. One of the most significant advancements in this area is the implementation of AI-powered chatbots, modernizing how companies interact with their customers, streamline operations, and boost conversions. Whether you're a small business or a large enterprise, AI chatbots are quickly becoming a must-have tool for engaging with customers in real-time, providing instant support, and delivering a personalized experience. Let’s explore how AI-powered chatbots are redefining customer engagement in 2025. What are AI-Powered Chatbots? AI-powered chatbots are essentially virtual assistants integrated into websites or mobile apps that use artificial intelligence to simulate human-like conversations. These chatbots are designed to interact with users in real-time, answering questions, resolving issues, and assisting with tasks without the need for human intervention. These systems are becoming more sophisticated with advanced features like natural language processing (NLP) , machine learning, and predictive analytics. This means they can understand context, learn from past interactions, and provide increasingly accurate and helpful responses over time. How AI-Powered Chatbots Improve Customer Engagement 1. Instant and 24/7 Customer Support One of the biggest advantages of AI-powered chatbots is its ability to provide instant support 24/7. Customers no longer need to wait for business hours or for a human agent to become available. The AI chatbot can handle inquiries at any time of day or night, making it perfect for businesses that have a global audience or operate outside of traditional working hours. 2. Personalized Customer Experience AI chatbots are also becoming smarter at personalizing conversations based on customer data. Through integrations with CRM systems, AI-powered chatbots can offer tailored recommendations, remember past interactions, and provide relevant content based on the customer’s preferences and behavior. This level of personalization helps build a stronger relationship between businesses and customers. For instance, if a customer has previously bought products from your online store, the chatbot can offer tailored product suggestions or inform them about new arrivals based on their past purchases. 3. Lead Generation and Qualification AI chatbots can also be used as powerful tools for lead generation. Instead of relying solely on forms or cold calls, chatbots can qualify leads in real time. By asking relevant questions and gathering important information, the AI can determine whether a website visitor is a potential customer and pass qualified leads to your sales team. 4. Reducing Bounce Rates and Improving Conversions One of the most significant challenges for online businesses is reducing bounce rates —when visitors leave a website after viewing just one page. AI webchat can help decrease bounce rates by engaging visitors the moment they land on your site. It can prompt them with a message, offer assistance, or answer questions, keeping them engaged and guiding them down the sales funnel. AI chatbots can use data to identify when a customer might be ready to make a purchase or needs additional help to complete a transaction. With timely interventions and tailored support, AI chatbots can significantly increase conversion rates. Learn more about maximizing conversion rates by reading our latest blog! 5. Reducing Customer Service Costs The chatbot can also be a huge cost-saver for businesses. By automating routine inquiries and tasks, AI chatbots free up human agents to focus on more complex issues that require a personal touch. This allows businesses to handle more customer interactions without increasing their staff or operational costs. AI chatbots can handle FAQs, order tracking, product recommendations, and even troubleshooting steps, leaving human agents available for high-value customer service interactions, like resolving complaints or managing escalated issues. 6. Data-Driven Insights and Continuous Improvement One of the most valuable aspects of utilizing an AI chatbot is its ability to collect and analyze data. By tracking every interaction, AI chatbots can provide insights into common customer pain points, popular products, frequently asked questions, and much more. This data can help businesses improve their offerings, refine their messaging, and identify opportunities for optimization. AI systems continually improve through machine learning . The more interactions the chatbot has, the more it learns, which means it can provide more accurate, relevant, and helpful responses over time. How to Implement an AI-Powered Chatbot on Your Website Implementing AI-powered chatbot on your website might seem like a complex task, but it’s more accessible than ever before. At True North Technologies , we specialize in integrating AI chatbot features into websites to provide businesses with the tools they need to engage their customers effectively. From selecting the right chatbot platform to customizing its responses and integrating it with your CRM, we can guide you through the entire process. Whether you’re looking to improve customer service, increase conversions, or enhance lead generation, we can customize a chatbot solution that meets your needs. Our team will work closely with you to integrate an AI chatbot into your website, ensuring it provides value from day one. With our expertise in digital marketing, we can help you maximize the potential of an AI-powered chatbot and transform your customer engagement strategies in 2025. Contact True North Technologies today to learn more about our AI-powered chatbot installation services and how we can help your business stay ahead of the competition.
By Rachel Hayden November 22, 2024
At True North Technologies, we are always looking for ways to enhance the way we communicate with our customers. A great tool we use and rely on to stay connected and responsive is Facebook Messenger, which allows businesses like ours to have meaningful, real-time conversations with our valued customers. Recently, Meta (Facebook) has introduced a new feature that aims to make these business chats even more efficient and user-friendly, and we want to take a moment to explain how this benefits you. Here’s a look into how we use business chats on messenger to improve your experience. A New Way to Enhance Your Messenger Experience
Share by: