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How to Grow a Business with Digital Marketing
Taylor Tunnison • December 3, 2021

Companies wishing to compete in the 21st century have various online tools at their disposal. These tools lower the barrier to entry in many ways, and can level the playing field between small businesses and large corporations. Digital marketing involves building an online presence through websites, search engines, mobile apps, and popular social media platforms. These low-cost techniques often provide a greater return than traditional marketing strategies like print, radio, and TV ads. Anyone can easily grow their small business by maintaining the following channels.

1. Optimize Your Business Website

The internet is like a global town square, and websites serve as its digital storefronts. They are permanent marketing fixtures for companies across most countries and industries. Websites are invaluable for both businesses and consumers, providing details and resources 24 hours a day, 7 days a week. They promote engagement, encourage sales, and cultivate brand loyalty, even during holidays and off-hours. The best websites are optimized for desktop and mobile devices, which means that they load quickly and are user-friendly no matter how they are displayed. Improve your website’s load time by keeping pages simple and using .jpg formats for images. Making it easy to navigate on all devices will ensure users can find what they’re looking for without getting frustrated and leaving. Businesses with optimized websites also tend to rank highly on search engines, gaining more traffic and providing a great customer experience from the very first click.

2. Deploy SEO Strategies

Over 50% of online experiences begin with a search engine like Google. Search engines direct a majority of internet traffic to the websites which they deem most trustworthy. Businesses which employ search engine optimization (SEO) tactics gain an advantage by tapping into this flow of traffic. Websites are ranked on hundreds of factors, from load time and keywords to regularity of content updates. Header tags and meta descriptions are also important factors, so be sure yours are relevant and concise. Don’t forget to update your Google Business Profile often, including location, hours of operation, and photos of products and team members. SEO is a long-term strategy, so be patient, check your progress monthly, and adjust as necessary.

3. Launch a Mobile App

Internet users around the world prefer mobile technology in many cases. Whether they’re conducting research, searching for products, or communicating with friends and family, Americans use mobile devices for hours each day. With the increasing importance of mobile devices in our lives, businesses can now use mobile apps to build and maintain relationships with customers and potential clients. They have also created a booming ecommerce market for retailers. The best mobile applications easily reduce friction, encourage communication, and streamline online ordering. Customers can even give their feedback about products, services, and their experiences for others to review. If your business hasn’t launched a mobile app yet, it’s never too late to get started.

4. Stay Active on Social Media

It’s hard to overstate the importance of platforms like Facebook for businesses. Social media channels are crucial for building a brand identity while engaging with diverse audiences. Customer relationships and loyalty can be built on these platforms through humor, education, and regular updates. Design a post strategy based on your unique business goals, then put it to the test. Integrate your branding style and voice to clearly state your vision and purpose. Customers want to see that their favorite companies are just like them, so be friendly and personal at every turn.


The internet has changed how companies market themselves. Websites, search engines, mobile apps, and social media platforms now make it easier than ever to connect with customers. Due to their low cost and high potential, digital marketing strategies are paving the way forward. If your business’s online presence needs some work, or if you have questions about how to get started, we’d love to get in touch to discuss how we can help you today.

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