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How to Set Up Your Text Marketing Campaign
Taylor Tunnison • Mar 10, 2022

A text marketing campaign can work wonders for small businesses. It’s a great way to connect directly with loyal consumers, and texting promotions are bound to make an impact. Billions of people around the world already use smartphones for hours every day. Text messages are generally well-received, especially when they include custom content like branded imagery. Companies can easily send updates about everything from events to new products and seasonal promotions. Here are some tips to support a successful text marketing campaign launch.

1. Start with a Goal

The first step of any marketing campaign is to define your objective. That way, it’s crystal clear whether or not the current strategy is working. Specific goals will certainly vary from company to company, but there are many directions one may take.


For instance, if your restaurant is looking for new customers, a text marketing campaign can support this goal. Consider promoting an exclusive offer that’s only available if users sign up to receive your texts. Over time, a positive feedback loop can form, encouraging both new and current customers to spread the word about you. Another goal may be to boost online traffic. Service providers can easily guide smartphone users to their website with texting promotions. Including a direct link to a service, contact, or landing page will encourage people to learn more about your company. In fact, a recent survey revealed that about two-thirds of consumers prefer to get brand updates via text. Companies of all sizes across many industries use them to improve the quality of their customer service.

2. Keep it Simple

Text messages can only contain a certain number of characters. This requires campaigns to be precisely targeted in order to be effective. There’s a fine line between proper messaging and overcommunication, and the key is to add value without being a nuisance.


Try to keep your text marketing campaign as simple as possible. This is especially important when it’s just getting started. Ensure your text copy is straightforward and easy to read. Stay positive in your sentiment and express gratitude toward your audience. First impressions can make or break any campaign, so make sure you get off on the right foot. Also, avoid overwhelming your audience with repeat updates. Start by sending one text per week, and keep an eye on your how many users unsubscribe. If people aren’t opting out too often, then you may wish to pick up the pace. Keep in mind that you’ll probably hit a point of diminishing returns, so stay the course and don’t overdo it.

3. Include Calls-to-Action

Texting opens up a direct line of communication that can support a wide variety of objectives. This highly personalized channel is perfect for connecting with consumers. Taking advantage of this channel can greatly influence the actions an audience takes with your brand.


One if the greatest benefits of texting promotions is the immediacy. Because most people have their cellphones handy at all times, they’re much more likely to engage, and quickly. Users open text messages up to 98% of the time, and often within the first 5 minutes. This presents an amazing opportunity to encourage them to take certain actions. Calls-to-action (CTAs) may take many forms, from “Share” and “Shop now” to “Get 20% off” and “Learn more.” They can also be paired with time-sensitive offers to drive revenue, push a new product, or promote a seasonal service. The sky’s truly the limit when it comes to CTAs. Just make sure they're simple and valuable enough to catch your audience’s attention at a glance.

4. Stay On-Brand

Branding is a vital part of any solid marketing strategy. It involves carefully crafting your brand identity by creating genuine emotional connections with consumers. Whatever the goal of your text marketing campaign, make sure it aligns with your overall brand strategy.


Your text campaign shouldn’t exist in a vacuum. Incorporate other elements of your marketing strategy for greater consistency. For instance, if you use a common theme, slogan, or color palette, try to work that in somehow. This will support and further enhance your brand identity. Whether your voice is silly, sincere, or sensational, maintain that same sentiment in your text message copy and imagery. Your audience is more likely to respond positively in these cases. In contrast, if your text marketing campaign clashes with other branding efforts, it’s likely to be confusing or less impactful.


If you’re looking to start your very own text marketing campaign, we hope you’ll contact us today. We’ll give you the platform you need to build your own database of loyal subscribers.

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