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Our Steps to Build a Website
Taylor Tunnison • Feb 10, 2022

We know just how much digital marketing matters in the 21st century. That’s why we design and publish custom websites for our clients. Our team works to meet their unique needs while making user experience a top priority. We build our websites from the ground up with mobile device and search engine optimization (SEO) in mind. Here’s an in-depth look at our steps to build a website.

Our Web Design Process

We follow a consistent build process for all our clients’ websites. That way, our team can deliver top-notch quality regardless of budget, timeline, or industry. We work together with companies to understand their unique goals. Then, we explore how we can bring their vision to life. With all of this in mind, we begin with an initial kick-off call.

Kick-Off Call

Every web design project begins with an introduction from our V.P. of Operations and Head of Web Development. This helps us to get to know the client, their business, and their specific goals. We go over our process, what we need, as well as the client’s industry and ideal target market. Then, we ask if they currently have a website and domain name. If so, we want to know what’s working and what needs improvement. Our team then asks for examples of other websites that the client likes in order to set a benchmark. This is often easier than describing design elements in words. Clients may source examples from any industry, and we also provide samples on our website. We send a detailed recap email after this and every meeting with notes and clearly defined action items.

1st Draft and Review

During our first meeting, the team gathers vital information needed to begin the first draft of the website. This rough draft is simply a basic outline of what’s to come. It includes placeholder text and images with a focus on the overall feel and flow. Our team walks through suggested formatting options before proceeding. We establish a baseline aesthetic, then ask for genuine feedback from the client. “Blunt is best,” as we like to say. If something isn’t appealing, we want to hear it. True collaboration requires candor, and at the end of the day, it’s the client’s website. Again, we send a recap email that includes our plans and what we need in order to move forward.

2nd Draft and Review

Based on feedback from the first draft meeting, we implement agreed-upon changes. We decide on the overall layout and format at this point. Our developer builds out webpage frameworks before we begin incorporating copy and images. He also refines colors and logo placements. Then, we home in on the client’s calls to action (CTAs). Whether they prefer to encourage meetings, calls, emails, or purchases, we establish their website’s ultimate goal. From lead generation to conversion, we make all CTAs obvious and accessible. Our clients trust us to empower their visitors with ample opportunities to take the ideal action.

Final Draft

The final draft review meeting is where everything comes together. At this point, we finalize all colors, logos, photos, and webpage formatting. We then polish text copy based on questions, feedback, and necessary details. Several sets of eyes review all copy for grammar, spelling, and proper punctuation. Then, we incorporate any third-party integrations such as testimonials, social media feeds, and scheduling software. If the website includes ecommerce functionality, we work with the client to complete product listings and descriptions. We ensure all major design work checks out with the client before moving forward with optimization.

Mobile Optimization and Publish

Our initial build process focuses on desktop design and formatting. Once the client approves, we work on mobile and tablet optimization. This is crucial for many reasons. It includes paring down extra elements that bog down mobile load times. This critical backend work ensures search engines like Google are able to index the website’s content. Our efforts prioritize a user-friendly interface that’s easy to navigate and understand. We go through and double-check all links and formatting to guarantee that everything works as expected. The client then confirms that they are happy with all versions before we publish the finished website.

Training and Ongoing Maintenance

We offer optional training for clients who want to make small changes to their own website. This is important for those who don’t sign up for monthly maintenance. Our Head of Web Development schedules and records a one-on-one meeting with the client. Together they walk through key elements that may need changes in the future. Clients who opt for ongoing maintenance benefit from a discounted rate on monthly changes. That way, they can rest assured knowing we’re available to assist with regular updates.


The best websites are fast, enticing, and user-friendly. Our process ensures the ideal web design for any budget or industry. If you’re looking to build or refresh a website, we hope you’ll contact us for more details. We look forward to giving you the tools to succeed in the internet age.

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