About

About Us

Creating consistent growth since 2018

Our clients’ needs always come first, and we truly love what we do.

Our Purpose

Our purpose is to cultivate people, businesses, and communities. We can help you create a buzz around your business with a clear and compelling message. We love what we do, and it shows! We know our industry like the back of our hands. There’s no challenge too big or too small, and we dedicate ourselves to every project we take on.

Our Story

So about 7 years ago I asked, “What do I want out of life?”

I grew up in West Point, NE. It’s a small town with strong local business. My entire family owns small businesses: a farm, pharmacy, rental business, lumberyard and construction company. I've always wanted to own my own business, but I didn't know what kind of business. After graduating from the University of Nebraska - Lincoln, I took the traditional route. I worked for some amazing companies, but it wasn't enough.

The concept of making all of my decisions based on my values has stayed with me. When my dad died a few years ago, it really made me think about life. “Was I really doing what I wanted to be doing? Am I fulfilled?” The answer was no.

I was selling myself short, and I knew it. It brought me back to finding my True North and living each day with my values of Growth, Family and Honesty.

In 2016, I read an article about Discovering Your True North. It asked, “Are you all you want to be? Do you have a path to fulfilling your dreams?” True North is your fixed point in a spinning world that helps you stay on track and stay true to who you are. It’s derived from your most deeply held beliefs, values, and principles. It is your internal compass, unique to you, representing who you are at your deepest level.

Then it happened. I found an affordable way to develop mobile apps and help small to medium sized businesses compete, and True North Technologies was born. I knew I had to take a leap of faith and "grow my wings on the way down" if this little dream had any chance of surviving. We've added product lines, and we are really giving people the tools they need to thrive.

Renee Sobotka

Renee Sobotka, Founder & CEO

Join Renee on the Nexus

Our founder and CEO, Renee Sobotka, interviews community leaders, nonprofit activists, and local business owners. We livestream The Nexus on our Facebook page, then we share it to wider audiences via YouTube, LinkedIn, and Instagram. We rise by lifting others, and we’re proud to be active members of our local community. Our team regularly attends conferences, networking events, and Lincoln Stars hockey games. We all love supporting other local businesses as they strive to achieve their unique goals.

LEARN MORE ABOUT THE NEXUS

Our Culture

We know our industry like the back of our hand, and each of our Stars lifts the others up. As we like to say, “I rise, you rise, we rise!” There’s no challenge too big or too small, and we dedicate ourselves to every project we undertake together.

Our Core Values

Candor
Collaboration
Compassion
Consistency
Convenience
Creativity
Cultivation

Join Renee on the Nexus

LEARN MORE ABOUT THE NEXUS

A constellation of visionaries reaching for the stars.

Our team is eager to get to know you, too!

Renee Sobotka

CEO & Founder

Dylan Kirk

Head of Web Development

Jenni Tran

Chief Operating Officer

Rachel Hayden

Project Manager

Mandy Peterson

Graphic Design

Let us take the weight off your shoulders

Get started today with our simple, Proven Process.

Align

First, we’ll meet to review your current marketing plan. Then, we’ll discuss your needs and goals before establishing your project budget and timeline.

STRATEGIZE

You’ll receive, review, and sign your Service Agreement. Your project manager will schedule a kickoff call to create your unique personification guide.

EXECUTE

After we create your custom marketing strategy, your project truly takes flight! Our team will work diligently to complete your deliverables on schedule.

AMPLIFY

Our team will meet with you monthly to review our progress, analyze your project’s performance, and execute strategic adjustments in real time.

EMPOWER

We’ll give you the support needed to keep growing. Our team will revisit your goals, highlight key successes, and identify any opportunities for improvement.

LET'S WORK TOGETHER

Join our happy clients

"Huge shoutout to True North Technologies for all of the hard work bringing our vision to life!... Their attention to detail was so incredible, and they were so easy to work with! We highly recommend working with them!"