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The Power of Text Message Marketing
Taylor Tunnison • July 30, 2021

Mobile technology has seeped into almost every aspect of modern life. From shopping and entertainment to research and exercise, many people use their smartphones for countless hours each and every day. Because so many individuals spend so much time on their favorite apps, especially those made for messaging, mobile devices present many unique avenues for businesses to reach new and loyal customers. We understand the tremendous potential of text message marketing to make a positive, lasting impact—in fact, we recently launched our own multimedia messaging service (MMS) for businesses! Let’s take a look at some of the incredible advantages of MMS marketing in the 21st century.

1. Customized Visuals

Traditional texting used to be fairly basic. It was often limited to 160 characters because of its Short Message Service (SMS), contributing to the rise of popular abbreviations such as “lol,” “nvm,” and “brb.” Fortunately, texting technology quickly advanced to include multimedia messages containing pictures, sound bites, videos, and fun emojis like hearts and smiley faces. These additions converted texting into a much richer medium capable of accommodating a wide range of different conversations. Humans are extremely visual creatures, as you may know, and our brains process images about 60,000 times faster than text alone. Therefore, MMS marketing offers businesses the ability to make an unmatched impact on consumers by sending them multiple custom-crafted graphics, GIFs, and videos to their smartphones. Such visuals can be fully branded and sent directly to loyal consumers for a fraction of the cost of traditional advertising campaigns.

2. Branding Opportunities

Branding is absolutely essential if businesses wish to communicate their message, connect with diverse audiences, and separate themselves from competitors. We have covered this crucial topic at length in our previous post(s), but high-quality branding essentially creates identity, builds trust, evokes emotion, and conveys value to consumers. Multimedia messaging presents a unique opportunity for businesses to consistently promote their brand by including their individual logo, themes, colors, and company story. Our versatile platform allows businesses to drive traffic to their own website or take advantage of custom landing pages where users can view content, earn and redeem rewards, and share offers with friends. MMS also allows considerable freedom when it comes to formatting. Interested in featuring your restaurant’s colorful new special? Simple! Want to record and broadcast a testimonial from a satisfied client? No problem. Even sending professionally produced video clips is a breeze with our cutting-edge platform. The best marketing doesn’t feel like marketing at all, and MMS feels more like entertainment than advertising.

3. Direct Communication

Human beings are undeniably social animals, and we thrive in communities of likeminded individuals. Some of the most common mobile applications involve instant messaging functionality. For example, almost every popular social media platform, from Facebook and Instagram to Reddit and Snapchat revolve around direct communication with peers, friends, family, and coworkers. It may surprise you that text messages have an average open rate of about 99%, which means that MMS marketing can deliver previously unheard-of returns-on-investment. Our MMS service gives your business the power to quickly grow a first-party database of loyal subscribers eager to receive regular communications about upcoming events, specials, promotions, and just about anything else. Additionally, our platform allows users to share your content via text, Twitter, Facebook, and Messenger. New users can then opt-in through the share links, which allows your database to grow organically, gain additional exposure, and provide exclusive rewards, all through a fun and intuitive user-interface.



Mobile text messaging has come a long way over recent years. What was once clunky and frustrating to use is now vivid, engaging, and extremely enjoyable—paving the way for many new avenues. MMS marketing offers businesses a unique opportunity to send custom-branded visuals directly to loyal consumers, and our innovative platform makes building your own first-party database easy. We hope you’ll browse our new MMS service page to learn more, or contact us to schedule a meeting. We look forward to helping you shift your digital marketing into the future today!

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