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What a Great Website Can Do
Sam Sullivan • August 6, 2020
Every large business in operation today has a website. It’s a fact.
It wasn’t always this way. Twenty years ago, websites were still something of a novelty. Ten years ago, they were expected but not guaranteed. But today, they’re a given for every industry of any size. A digital storefront, or an online educational hub in the form of a webpage, is a practical necessity. It’s the difference between being found and being forgotten.
So then, what does a great website look like?
At True North Technologies , we design websites to not only be functional, but to be practical. We don’t think only in design or aesthetic terms, but also about how those elements feed into each other and how they result in a better user experience (UX).
We want the user to find the design practical, functional, and easy to use. The interface should be minimal and intuitive, requiring little prior knowledge from users. It should operate quickly and catch attention, all while building trust and authenticity. The colors and layout should represent the business accurately. The writing on the site, from product copy to stock keeping units (SKUs) to blog content, should reflect the style, tone, and voice of the entire company.
A great website not only directs users to exactly where they want to go, it encourages them see other possibilities and options. It helps guide purchasing decisions, editorial choices, what they click on, the ads they see, and their overall satisfaction with their visit. It shows them the digital side of the business in a pleasant tour. A great website is entertaining education.
True North Technologies doesn’t just focus on the coding or technical properties of website design; it isn’t all HTML, CSS, and PHP. It isn’t just SEO and data analysis. There’s a drive to make a product, to make an intuitive, resourceful digital hub for users that keeps them coming back to fulfill their needs. There’s a drive to make something pleasant and memorable. There’s a drive to make a lasting experience.
A great website isn’t only the end product, however—it’s also the process. We love input from the business owners, the marketing employees, and the relevant chain of team members. We love to see their ideas, and to see exactly what they want and how we can make it a reality. A great website is a dream properly executed. It’s often a product of compromise, vision, education, evaluation, art, and science. It’s numbers and colors, design and shapes. It's your brand's digital handshake.
True North guides, assists, and helps bring to life the websites that attract and retain users. We love the process, the individuals, and the products. We have experience, know-how, vision, and the expertise to help you and your website stand out in a competitive online world. We’ll help you make, and do, exactly what you want with your website.
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For decades, business networking meant handshakes at conferences, passing out business cards, and scheduling coffee meetings. While those connections still matter, the landscape of networking has transformed. In the digital age, your next partnership, client, or growth opportunity might come not from a local event, but from a LinkedIn message, a social media post, or even an engaging piece of content on your website. At True North Technologies, we’ve seen firsthand how digital networking can open doors for businesses of every size. When used strategically, it doesn’t just expand your reach, it builds meaningful, lasting relationships that fuel long-term growth. Here’s how to make digital networking work for you. 1. Strengthen Your Digital Presence Before you can connect with others online, make sure your digital foundation is strong. Your website, social profiles, and digital listings are often the first impression people have of your business. Ask yourself: Does your website clearly communicate who you are and what you do? Is your branding consistent across all digital channels? Do your online profiles feel active, current, and authentic? Think of your digital presence as your virtual handshake. A polished, professional, and engaging online identity builds credibility, and that’s essential for any type of networking, digital or otherwise. 2. Use Social Media to Build Real Relationships Social media isn’t just for marketing, but it’s one of the most powerful networking tools available today. Platforms like LinkedIn, Instagram, and Facebook allow you to connect with industry peers, local businesses, and potential clients in a way that feels personal and authentic. Here’s the key: don’t just post — engage . Comment thoughtfully on others’ posts. Share valuable insights, not just promotional content. Send genuine messages to people you admire or want to collaborate with. When you consistently show up, contribute to conversations, and share your expertise, you naturally attract connections who align with your goals and values. 3. Create Content That Builds Trust In digital networking, content is currency . Blog posts, videos, podcasts, and newsletters all serve as tools for connection. By sharing useful, educational, or inspiring content, you position your business as a trusted resource and attract like-minded people who see value in what you do. Consider writing blog posts (like this one!) that answers common questions in your industry. Host webinars or short video tutorials that showcase your team’s expertise. Or share behind-the-scenes content that reveals your company’s culture and values. When your content reflects who you are and how you help others, it becomes a bridge to new business opportunities. 4. Leverage Digital Tools to Stay Connected Once you’ve built your network, maintaining those relationships is key. That’s where digital tools come in handy. Use a CRM (Customer Relationship Management) system to keep track of contacts and follow-ups. Schedule regular check-ins with clients or peers through email marketing or personalized messages. Attend virtual events and webinars to continue expanding your circle. At True North Technologies, we often help clients integrate these digital systems into their business strategy, automating outreach while keeping communication personal and authentic. It’s the best of both worlds: efficiency and connection. 5. Combine Digital and In-Person Networking Even in a digital-first world, human connection still matters most. The best approach is a balance between online networking and face-to-face interaction. Use digital channels to make initial introductions, then take those relationships offline when possible. Invite local contacts to meet in person, attend community events, or collaborate on shared projects. The goal isn’t just to collect contacts — it’s to build real partnerships. And that happens when digital connections turn into genuine human relationships. Building Digital Connections That Last Networking in the digital age isn’t about algorithms or follower counts, it’s about people. The platforms and technology are simply tools that help you reach them more effectively. At True North Technologies, we help businesses strengthen their digital presence so they can connect with the right audience, build meaningful relationships, and grow strategically. Whether it’s through web design, digital marketing, or social strategy, our goal is to make sure your brand stands out online and that every connection you make counts. Ready to expand your network and grow your business in the digital age? Contact us to learn how we can help you build stronger connections and long-term success through smart digital strategy.