Blog Layout

BACK
SEO (Organic Search) Is One of the Many Channels You Need to Maintain
Taylor Tunnison • April 15, 2022

Nothing drives organic web traffic quite like search engines. That’s because most internet users begin their online sessions with something like Google. Search engines make it possible to filter through hundreds of millions of active websites to find exactly what you’re looking for online. It’s hard to imagine the modern internet without them. If that were the case, you’d need to know the exact URL of every single site you’d want to visit. Luckily, websites that employ search engine optimization (SEO) strategies are easy to find, even for first-time visitors. Let’s take a closer look at what SEO is, why it matters, and how you can improve yours with a little effort.

What Is SEO?

Websites form the backbone of the public-facing internet. They are especially important for companies that wish to grow and reach new people. A professional website with a meaningful domain name is like a form of digital real estate. Around here, we refer to business websites as digital storefronts because they function much like physical property did in the 20th century.


If websites are digital storefronts, then search engines are digital yellow pages. Except, these online phonebooks immediately open to the right place almost every time. No more flipping through countless pages to find the address and phone number of stores, retailers, and restaurants. Nowadays, a single search often points you directly to a relevant company’s website or social media profiles. This saves users a lot of time and effort, and it’s why search engines direct so much organic traffic on the internet.


Search engines do this with the use of AI. They frequently crawl websites’ content and index it according to specific keywords. That’s why keyword research is such a major part of any good SEO strategy, but more on that later. For now, just know that for any website to be visible on Google, it needs to be optimized in many ways. Basically, optimized websites are fast, functional, and informative on all devices. They receive the largest amount of high-quality, organic traffic, and they tend to produce the most leads, sales, and revenue.

Why Is SEO Important?

It’s well-known that the average internet user spends nearly 7 hours online each day. They often use a mobile device and begin their session with a search engine. These facts say a great deal about the average user’s online experience. Users expect websites to appear on search engines and function on their smartphones, and if they don’t, many users will simply leave.


SEO and user experience go hand-in-hand. That’s why optimized websites contain the same content on both desktop and mobile versions. This is critical now that Google has shifted to mobile-first indexing. Mobile optimization ensures that smartphone users can easily view and browse a website on the go. That way, they’re likely to spend more time clicking, reading, and possibly purchasing products or services. Users who have a great experience on your website will likely return and recommend your company over competitors.


Another major component of any SEO strategy is content creation. Content is king, as the saying goes, and a website is one of the best places to share it with the world. Whatever you provide, whether it’s products, services, or information, there’s probably an audience searching for it. Search engines rank websites based on how often they publish new content. They also prefer those that cite their claims with links back to credible sources. Regular content updates signal that a webpage is more active, current, and authoritative than similar pages. This is important because search engines aim to serve the most trustworthy sites to their users first.

How to Improve Your Website’s SEO

The best SEO strategies are long-term and multi-faceted. They follow various on-page and off-page best practices including regular website updates, keyword research, and Google Business Profile management.


In our opinion, every business website needs a blog page for many reasons. Regularly publishing high-quality blog posts signals that your site is active and authoritative, especially if other websites link back to it. Posts can also be included in email and social media campaigns to encourage audience engagement. Give users an excuse to visit your website by including eye-catching, thought-provoking content, and you’ll reap the rewards that come with more web traffic.


Much of SEO hinges on keywords. These are the terms and phrases that users type into search engines to find certain content. Optimized websites feature keywords that attract the right audiences to them. There are plenty of online resources available to aid in the research process. In fact, anyone can find keywords relevant to their business, and we’ve detailed how to do so in the past. Including popular and relevant keywords will improve your website’s SEO and the quality of its traffic. Remember that search trends change often, so keep an eye on each of your webpages’ rankings and revisit your research monthly.


Google also offers businesses various useful tools to improve their SEO. One of the best is a Google Business Profile (GBP). We’ve also covered this topic in detail before, so here’s a quick overview. Simply put, a GBP is like a social media profile. It’s a great place to include key company details like addresses, products or services, contact information, hours of operation, and a website link. You can even track insights like web traffic and phone calls through it. Be sure to create and claim your company’s GBP, and update it as often as possible.

Enter the Digital Age

Optimized websites nurture both new and returning users from the very first click. These digital resource hubs provide unmatched value and are dependable enough to make secure online purchases. They also capture almost all organic search traffic because most internet users never click past the first page of Google results.


It’s hard to overstate the importance of optimized websites in the digital age. Of the nearly 8 billion people on the planet today, over 5.2 billion or about 62% can access the internet. Hundreds of millions of new users come online every single year and this trend will continue. What’s more, there were just over 6 billion smartphone users in 2021. This number may grow to about 8 billion by 2030. What does all of this mean for companies? It means they’d better be online if they hope to stay competitive in the future.


Not long ago, it was possible to start and grow a successful business with little more than hard work, good will, and word of mouth. While that still may be possible today, it will become tougher each and every year. The simple fact is our world is becoming interconnected at an alarming rate. The internet lowers the barrier to entry for entrepreneurs and allows them to efficiently reach millions of people. This opens up countless new opportunities for next-generation companies that provide innovative products and services. However, a digital world also creates many new risks in terms of security. Criminals employ various scams, phishing attacks, and computer viruses to take advantage of the unprepared. Although simply being aware of these threats is often enough to avoid them.

Don’t Get Left Behind

Websites, search engines, and mobile devices are quickly transforming our world. Companies that understand and accept this fact can better position themselves for long-term growth. If your business needs a new website or SEO support, we hope you’ll contact us today. We’d be honored to help you successfully navigate the digital frontier.


Originally published on June 3rd, 2020

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

By Rachel Hayden March 11, 2025
As we begin 2025, businesses must adapt to new trends and challenges of Search Engine Optimization (SEO) as it continues to become more relevant. Whether you're running a small startup or an established company, a robust SEO strategy is no longer optional—it’s essential.  Here’s why your business needs a strong SEO strategy in 2025: 1. Increased Competition in the Digital Space As more businesses invest in online marketing, the digital marketplace is becoming increasingly crowded. In 2025, there will be even more companies vying for attention across search engines, social media platforms, and beyond. SEO is the key to standing out. A well-executed SEO strategy helps ensure that your website ranks higher on search engine results pages (SERPs) , making it more likely that potential customers will find your business before they find your competitors. 2. Google’s Algorithm Updates Keep Changing Google's algorithms are constantly evolving to provide users with the most relevant, high-quality search results. In 2025, it’s expected that Google will continue to refine its ranking system with updates focusing on user intent, mobile-first indexing, and even more advanced AI-based algorithms. A strong SEO strategy helps businesses keep up with these changes and ensures that their website is optimized for each update, preventing a drop in rankings. 3. User Experience (UX) Will Be More Important Than Ever Google has increasingly emphasized the importance of a positive user experience as a ranking factor. In 2025, factors like site speed, mobile optimization, easy navigation, and relevant content will continue to play a crucial role in determining where your site ranks. A strong SEO strategy focuses not only on keyword optimization but also on creating a seamless and user-friendly experience for visitors, helping to keep users engaged and coming back for more. 4. Voice Search and AI Will Dominate With the rise of voice search through smart devices like Alexa, Siri, and Google Assistant, optimizing for voice search will be more important than ever. As people ask questions in a more conversational tone, businesses must adapt their SEO strategies to include long-tail keywords and natural language. Additionally, AI advancements will make personalized search results the norm, making it essential to provide high-quality, relevant content tailored to your audience's needs. 5. SEO Provides Long-Term Results Unlike paid advertising, SEO offers long-term benefits that compound over time. While ads can deliver instant results, SEO can generate organic traffic that steadily increases as your website climbs the search rankings. In 2025, a strong SEO strategy will provide your business with sustained growth, ensuring that your content continues to be discoverable and valuable to your target audience. 6. Local SEO is Key for Small and Medium Businesses For small and medium-sized businesses , local SEO will remain one of the most effective ways to connect with customers in your area. In 2025, local search queries are expected to grow, as users seek businesses near them. Claiming and optimizing your Google Business Profile, ensuring your NAP (Name, Address, Phone number) information is consistent, and generating positive customer reviews will be essential components of your local SEO strategy. 7. Content Marketing and SEO Go Hand-in-Hand Content marketing and SEO are a dynamic duo that, when paired together, can create powerful results. As search engines continue to prioritize high-quality, relevant content, having an SEO strategy that aligns with your content marketing efforts will help you rank higher and connect with your target audience. In 2025, content creation will be more than just producing blog posts—it will involve creating videos, infographics, and podcasts that serve your audience’s needs while being optimized for search. 8. The Shift Towards Mobile-First In 2025, mobile-first indexing will be more important than ever. With the growing reliance on smartphones and tablets, Google primarily uses the mobile version of your site to determine rankings. If your site isn’t mobile-friendly, you’re likely missing out on valuable traffic. A strong SEO strategy ensures that your website is optimized for mobile, offering users a seamless browsing experience no matter what device they’re on. 9. Measurable ROI One of the biggest advantages of SEO is that its results are trackable and measurable. You can monitor the success of your SEO strategy by tracking key metrics like organic traffic, bounce rate, conversion rates, and keyword rankings. With the right tools and analytics in place, you can clearly see how your SEO efforts are impacting your bottom line, making it easier to adjust strategies as needed to maximize results. 10. SEO Builds Trust and Credibility Trust is a key factor in customer decision-making. Websites that rank well in search engines are often perceived as more credible and trustworthy. A strong SEO strategy not only focuses on ranking but also on providing value through helpful, informative, and well-crafted content. By demonstrating expertise and addressing customer needs, you can build trust with your audience, increasing the likelihood of conversions and brand loyalty. Stay Relevant With SEO As we enter 2025, SEO will continue to be one of the most valuable tools for businesses looking to succeed in a competitive digital landscape. A solid SEO strategy ensures that your business stays relevant, competitive, and visible to potential customers. Whether you’re looking to improve your website’s user experience, capitalize on local SEO, or build a content marketing plan, now is the time to invest in SEO for long-term growth and success. If you’re looking to get started or optimize your existing SEO strategy, True North Technologies is here to help. Contact us today to learn how we can help you grow your online presence and achieve measurable results!
By Rachel Hayden March 6, 2025
With billions of users online, brands are constantly fighting for attention. Consumers are bombarded with ads, emails, and social media content every day, making it harder than ever to break through the noise. So, how can businesses stand out and create lasting impressions? The answer lies in authentic connections—building real relationships with your audience instead of just selling to them. At True North Technologies, we believe that digital marketing is more than just clicks and conversions; it’s about creating meaningful interactions that foster trust, loyalty, and long-term success. Here’s why authentic connections matter in digital marketing. 1. Consumers Crave Realness Today’s consumers are savvier than ever. They can spot a generic ad or sales pitch from a mile away, and they’re not easily swayed by overly polished, impersonal messaging. Instead, they gravitate toward brands that feel genuine, relatable, and human. One of the best ways to showcase authenticity is through organic content —unpaid, value-driven posts that highlight your brand’s personality, mission, and customer experiences. By using organic messaging, behind-the-scenes content, and real customer experiences, businesses can create a sense of transparency and trust—two factors that are essential for building strong relationships. Whether it’s through social media, email marketing, or paid advertising, your messaging should feel personal, not robotic. 2. Trust Leads to Loyalty Trust is the foundation of any successful brand. When customers feel like they know and understand a brand, they’re more likely to engage, buy, and advocate for it. But trust isn’t built overnight—it requires consistent, honest communication. One way to establish credibility is by showcasing user-generated content (UGC) and real customer testimonials. When potential customers see others sharing positive experiences with your brand, they’re more likely to believe in your product or service. Additionally, responding to comments, reviews, and messages in a thoughtful and authentic way reinforces that you value your audience’s voice. 3. Authenticity Improves Engagement People engage with content that resonates with them emotionally. Authentic digital marketing doesn’t just tell people what they want to hear—it speaks to their values, interests, and pain points. This is why brands that embrace organic content see higher engagement rates across digital platforms. Unlike paid ads, organic content allows brands to connect with their audience in a more natural way. Sharing stories, educational content, and interactive posts creates a two-way conversation that keeps followers engaged. Brands that humanize their messaging by sharing behind-the-scenes content, team highlights, or even admitting mistakes (and showing how they’ve improved) foster deeper emotional connections. Simon Sinek's "Golden Circle" concept can be particularly helpful here. By focusing on why your brand exists before explaining what you do and how you do it, you’ll establish a deeper emotional connection with your audience. Consumers are more likely to engage with a brand that shares its purpose and values, rather than simply promoting a product or service. 4. Personalization Enhances the Customer Experience Personalized marketing is another way to create authentic connections with your audience. People don’t want to feel like just another number in your sales funnel; they want to feel like they matter. Using data-driven insights , brands can craft highly relevant content tailored to individual preferences and behaviors. Whether it’s through personalized email campaigns, dynamic website content, or targeted digital ads, brands that speak directly to their audience’s needs create stronger, more meaningful relationships. 5. Authentic Brands Stand the Test of Time Trends come and go, but authenticity never goes out of style. Brands that prioritize real, human connections don’t just gain customers—they build communities. By fostering long-term relationships instead of focusing solely on short-term gains, businesses can create sustainable growth and brand loyalty that lasts for years. At True North Technologies , we help brands craft authentic digital marketing strategies that go beyond surface-level tactics. From social media and content marketing to paid digital advertising, we focus on creating real connections that drive real results. Ready to Build Authentic Connections? If you’re looking to elevate your digital marketing strategy with authenticity at its core, we’re here to help. Let’s create a marketing approach that feels human, builds trust, and drives lasting success. Contact us today to get started!
By Rachel Hayden February 5, 2025
Owning a website is essential for businesses, personal brands, and entrepreneurs looking to grow their brand and establish an online presence. The first step to creating your website is securing a domain name. A domain is your website’s unique address on the internet, such as www.yourbusiness.com . If you're unsure where to start, this guide will walk you through the process of buying a domain name. Step 1: Choose the Right Domain Name Before purchasing a domain, it's important to decide on a name that aligns with your brand and is easy to remember. Here are some tips for choosing the perfect domain name: Keep it short and simple. Use keywords relevant to your business (or try using your business name if available.) Avoid numbers and hyphens. Choose a memorable and brandable name. Ensure it’s easy to spell and pronounce. Step 2: Check Domain Availability Once you have a name in mind, check if it’s available using a domain registrar. Websites like GoDaddy and Hover allow you to search for available domain names and provide alternative suggestions if your desired name is taken. Step 3: Choose a Domain Extension Domain extensions (also known as top-level domains or TLDs) include .com, .net, .org, and many more. The .com extension is the most popular and widely recognized, but depending on your industry, you might consider alternatives like: .org for nonprofits and organizations .net for technology-based businesses .shop for e-commerce stores .tech for technology-focused sites Step 4: Register Your Domain Once you’ve found an available domain name and chosen an extension, it’s time to register it. Here’s how: Select a trusted domain registrar such as GoDaddy or Hover. Add your domain to the cart and proceed to checkout. Choose the registration period (typically one year, with renewal options). Opt for domain privacy protection to keep your personal information secure. Complete the purchase. Step 5: Connect Your Domain to a Website After purchasing your domain, you need to connect it to a website. If you already have a hosting provider (like WordPress.com or SiteGround), follow their instructions to link your domain. If you haven’t chosen a hosting provider yet, consider purchasing one that offers domain registration and website hosting in one package. Step 6: Renew Your Domain Regularly Domain names require annual renewal to stay active. Set up auto-renewal or mark your calendar to ensure you don’t lose ownership of your domain. Offering Secure Website Solutions Since 2019 Buying a domain is the first step to building your online presence. By following these steps, you can secure a professional and brandable domain name that helps establish credibility and attract visitors. If you need assistance with website development , SEO, or digital marketing, True North Technologies is here to help! Need Help Getting Started? Contact True North Technologies today to learn more about our digital solutions!
Share by: