In a world of countless advertisements, text marketing is making a name for itself. It’s useful for consumers and companies alike, especially given that most Americans use their smartphone every day. Text message marketing is flexible, affordable, and can deliver a superb ROI compared to traditional methods. That’s because consumers tend to open text messages much more often than direct mail and unsolicited emails. As a result, companies that take advantage of this channel may see drastically higher engagement and conversion rates. Here’s a brief overview of the benefits of text marketing from our perspective.
Why Send Marketing Text Messages?
Companies have numerous options when it comes to digital marketing channels. Websites, mobile apps, digital ads, and social media platforms connect billions of people worldwide every single day. However, text marketing is often overlooked. Perhaps, it’s still seen as tacky, bothersome, or unprofessional.
The truth is text messaging has come a long way over the years. What was once basic and limited is now fun, engaging, and visually appealing. Companies can easily send multimedia (MMS) texts that include updates, promotions, images, and links to custom landing pages. Consumers open marketing text messages up to 98% of the time, and they can opt in or out as they please. What’s more, many consumers actually prefer text updates from their favorite brands. They may even recommend that their friends switch to that company over a competitor. Whether they contain alerts, reminders, or delivery statuses, consumers often respond well to these kinds of messages.
Keep in mind that the average American adult spends up to
6 hours a day on their smartphone. Successful companies know this, which is why
50% of the top 1000 online retailers use marketing text messages to communicate. Many of them send texts to share offers, grow audiences, and convert abandoned online shopping carts into sales. This trend is likely to continue given the growing number smartphone and internet users. In fact,
over 80% of the U.S. population already uses mobile devices to regularly access the internet. Businesses that leverage marketing text messages can meet consumers where they already are to deliver a highly personalized experience.
“The Medium Is the Message”
Marshall McLuhan, one of the most influential Western communication theorists of the 20th century, coined this phrase in 1964. He claimed that how we send messages is often more important than what kind of content the messages include. For example, reading a newspaper and watching a TV broadcast are very different activities, even if the subject matter is identical. The act of reading simply requires more effort and engagement.
Though McLuhan never sent a mobile text message in his life, his quote still applies in this context. Just what exactly is a text message at its most basic level? It’s a direct, digital interface between parties, much like an email. Text messages are often short, personal, and immediate. However, they’re also asynchronous, meaning that sender and receiver don’t have to be attentive at the exact same moment like in a phone call.
That’s enough theory for now, but hopefully it sheds some light on the potential impact of marketing text messages. They’re among the most direct, personalized, and considerate means of reaching an audience. Furthermore, text messages can be customized to suit almost any goal, from introduction to promotion and conversion.
Companies that utilize text marketing show that they care about their customers’ time and overall experience. Texts convey value directly to a self-selected group of volunteers, not a captive audience of annoyed acquaintances. If you’re looking to take advantage of this cutting-edge marketing channel, we hope you’ll reach out for more details. We can give your company the means of creating its own unique text campaigns today.
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