Our Story

The Story of True North Technologies

The Story of True North Technologies

So about 7 years ago I asked, “What do I want out of life?”

In 2016, I read an article about Discovering Your True North. It asked, “Are you all you want to be? Do you have a path to fulfilling your dreams?” True North is your fixed point in a spinning world that helps you stay on track and stay true to who you are. It’s derived from your most deeply held beliefs, values, and principles. It is your internal compass, unique to you, representing who you are at your deepest level.

I grew up in West Point, NE. It’s a small town with strong local business. My entire family owns small businesses: a farm, pharmacy, rental business, lumberyard and construction company. I've always wanted to own my own business, but I didn't know what kind of business. After graduating from the University of Nebraska - Lincoln, I took the traditional route. I worked for some amazing companies, but it wasn't enough. 

The concept of making all of my decisions based on my values has stayed with me. When my dad died a few years ago, it really made me think about life. “Was I really doing what I wanted to be doing? Am I fulfilled?” The answer was no. I was selling myself short, and I knew it. It brought me back to finding my True North and living each day with my values of Growth, Family and Honesty.


Then it happened. I found an affordable way to develop mobile apps and help small to medium sized businesses compete, and True North Technologies was born. I knew I had to take a leap of faith and "grow my wings on the way down" if this little dream had any chance of surviving. We've added product lines, and we are really giving people the tools they need to thrive. 

Renee Sobotka,
Founder & CEO

So about 7 years ago I asked, “What do I want out of life?”

In 2016, I read an article about Discovering Your True North. It asked, “Are you all you want to be? Do you have a path to fulfilling your dreams?” True North is your fixed point in a spinning world that helps you stay on track and stay true to who you are. It’s derived from your most deeply held beliefs, values, and principles. It is your internal compass, unique to you, representing who you are at your deepest level.


I grew up in West Point, NE. It’s a small town with strong local business. My entire family owns small businesses: a farm, pharmacy, rental business, lumberyard and construction company. I've always wanted to own my own business, but I didn't know what kind of business. After graduating from the University of Nebraska - Lincoln, I took the traditional route. I worked for some amazing companies, but it wasn't enough. 


The concept of making all of my decisions based on my values has stayed with me. When my dad died 4 years ago, it really made me think about life. “Am I doing what I wanted to be doing? Am I fulfilled?” I was selling myself short, and I knew it. It brought me back to finding my True North and living each day with my values of Growth, Family and Honesty.


Then it happened. I found an affordable way to develop mobile apps to help businesses compete, and True North Technologies was born. I knew I had to take a leap of faith and "grow my wings on the way down" if this little dream had any chance of surviving. We’re giving businesses tools they need to thrive.

So about 7 years ago I asked, “What do I want out of life?”

In 2016, I read an article about Discovering Your True North. It asked, “Are you all you want to be? Do you have a path to fulfilling your dreams?” True North is your fixed point in a spinning world that helps you stay on track and stay true to who you are. It’s derived from your most deeply held beliefs, values, and principles. It is your internal compass, unique to you, representing who you are at your deepest level. 
I grew up in West Point, NE. It’s a small town with strong local business. My entire family owns small businesses: a farm, pharmacy, rental business, lumberyard and construction company. I've always wanted to own my own business, but I didn't know what kind of business. After graduating from the University of Nebraska - Lincoln, I took the traditional route. I worked for some amazing companies, but it wasn't enough. 

The concept of making all of my decisions based on my values has stayed with me. When my dad died a few years ago, it really made me think about life. “Was I really doing what I wanted to be doing? Am I fulfilled?” The answer was no. I was selling myself short, and I knew it. It brought me back to finding my True North and living each day with my values of Growth, Family and Honesty. 

Then it happened. I found an affordable way to develop mobile apps and help small to medium sized businesses compete, and True North Technologies was born. I knew I had to take a leap of faith and "grow my wings on the way down" if this little dream had any chance of surviving. We've added product lines, and we are really giving people the tools they need to thrive. 


Renee Sobotka,
Founder & CEO

The Journey to Discovering Your True North

The Journey to Discovering Your True North

The Journey to Discovering Your True North

You can find your True North just by being yourself, and developing the gifts already inside you. Can you think of a time when you felt intensely alive? A moment when you could say with confidence, “This is the real me?”

That is when you are in sync with your True North.
I believe that you have to discover your True North and stay on its course throughout your life. A fulfilled life is not just about your self-interest, but serving those around you and taking on challenges to make this world a better place. The journey to authenticity begins with understanding yourself. By reflecting deeply on these events, we can understand ourselves and the values we hold most dear.
We strive to help others through technology by making the process simple.  Even the least techie business owner can tackle the mobile world with our help. We love helping others find their True North. We will listen to your unique business needs and come up with  a strategy to position you for success.
Discovering your True North takes a lifetime of commitment and learning, but its rewards are unlimited. Some days will be better than others, but as long as you are true to who you are, you can cope with the most difficult circumstances life presents.
You can find your True North just by being yourself, and developing the gifts already inside you. Can you think of a time when you felt intensely alive? A moment when you could say with confidence, “This is the real me?”

That is when you are in sync with your True North.
I believe that you have to discover your True North and stay on its course throughout your life. A fulfilled life is not just about your self-interest, but serving those around you and taking on challenges to make this world a better place. The journey to authenticity begins with understanding yourself. By reflecting deeply on these events, we can understand ourselves and the values we hold most dear.
We strive to help others through technology by making the process simple.  Even the least techie business owner can tackle the mobile world with our help. We love helping others find their True North. We will listen to your unique business needs and come up with  a strategy to position you for success.
Discovering your True North takes a lifetime of commitment and learning, but its rewards are unlimited. Some days will be better than others, but as long as you are true to who you are, you can cope with the most difficult circumstances life presents.
You can find your True North just by being yourself, and developing the gifts already inside you. Can you think of a time when you felt intensely alive? A moment when you could say with confidence, “This is the real me?”

That is when you are in sync with your True North.
I believe that you have to discover your True North and stay on its course throughout your life. A fulfilled life is not just about your self-interest, but serving those around you and taking on challenges to make this world a better place. The journey to authenticity begins with understanding yourself. By reflecting deeply on these events, we can understand ourselves and the values we hold most dear.
We strive to help others through technology by making the process simple.  Even the least techie business owner can tackle the mobile world with our help. We love helping others find their True North. We will listen to your unique business needs and come up with  a strategy to position you for success.
Discovering your True North takes a lifetime of commitment and learning, but its rewards are unlimited. Some days will be better than others, but as long as you are true to who you are, you can cope with the most difficult circumstances life presents.

LIBA recently held their annual Free Enterprise Convention on April 29th of 2021 at the Hilton Embassy Suites. Many business owners were recognized at this event by fellow colleagues, advocates, and LIBA’s Board of Directors.


True North Technologies Founder and CEO Renee Sobotka was among the select few independent business owners nominated for distinction. Ultimately, LIBA’s Board of Directors decided to recognize Renee as 2021 Enterprising Gambler for her outstanding business success throughout the uncertain year of 2020 and beyond.


Renee is overwhelmed by the support of those who have sacrificed time from their busy schedules to celebrate her team’s efforts. While it’s definitely nice to be recognized, Renee would like to also acknowledge the countless business owners who are constantly sticking their necks out by taking risks and confronting challenges head on. “Nobody makes it on their own, and we’re not really in competition with anyone,” she proudly declares. “An abundance mindset is important. There is plenty of business for everyone.”


Renee attributes her continued success to her long list of coaches, advocates, and hard-working team members. She feels extremely grateful and humbled to receive this award, and she would like to personally thank LIBA for their constant support.


Our team feels extremely lucky to grow and pursue our goals together alongside such an inspiring individual like Renee. She pushes us to be the best versions of ourselves, leading by example each and every day.

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