Digital technologies are changing the way we communicate. For instance, smartphones allow us to stay in constant contact with friends, coworkers, customers, and family members. When used productively, these handheld devices present a distinct opportunity for engagement with diverse audiences. Large and small companies alike can now leverage mobile devices to execute effective MMS marketing campaigns.
What Is MMS?
At the turn of the century, cellphone users were introduced to the multimedia messaging service (MMS). By building upon the short message service (SMS), which enabled simple text messaging, MMS transformed the way billions of people interact with each other. They were suddenly able to deeply express themselves through the use of audio, images, videos, and animated GIFs.
Any text message that includes media is technically an MMS message. Today, younger generations with unlimited texting plans rarely give this a second thought. However, those of us who grew up without smartphones may remember basic SMS text messages limited to 160 characters each.
MMS breathed new life into text messaging. It opened up several new avenues for creative communication that were once either inconvenient or impossible. Nowadays, MMS capability is in the hands and pockets of
billions of people around the world. The prospect of connecting reaching them directly shouldn’t be overlooked.
Benefits of MMS Marketing
There are several noteworthy benefits of text message marketing. It’s fast, cost-effective, and much more personal than traditional approaches to advertising. By cutting out the middleman, MMS marketing is one of the best ways to communicate directly with enormous amounts of people.
Millions of people keep their smartphone at arm’s length every day. They tend to open text messages, regardless of the sender, up to 98% of the time and often within the first 5 minutes of delivery. Conventional marketing methods like print, radio, and even television simply can’t compete with these facts.
MMS marketing offers distinct advantages over simple SMS texting. For one, it presents endless opportunities for unique expression of brand identity. Companies can easily customize their text campaigns with creative graphics, color combinations, and even short video clips. This makes promoting new products or time-sensitive offers both fun and engaging over time.
Mobile users often respond well to text updates, too. One recent study found that a majority of consumers would prefer buying from a company that provides text updates. It’s not surprising that 50% of the top 1000 online retailers already use some form of text message marketing.
MMS Marketing Campaigns
Text marketing campaigns can work wonders for almost any business. Companies can easily send updates about sales, events, products, and even approaching opportunities. However, no campaign should exist in a vacuum, and there are a few best practices to keep in mind.
Every MMS marketing campaign starts with a goal. Whether your aim is more sales, new website visitors, or outstanding event attendance, keep your campaign’s goal crystal clear. This will make analyzing any data much more straightforward. Plus, meaningful content with simple calls-to-action is easier to understand than complicated messaging.
Consider including a single website link or exclusive offer in your campaign to encourage engagement. The key is to not overdo it. We recommend beginning with one text per week, then watching your unsubscribe numbers closely. First impressions can make or break any campaign, so start small and adjust along the way.
Text marketing strategies integrate well with other digital marketing efforts. Emails, social media platforms, landing pages, and mobile apps all pair nicely with text messages. We recommend promoting your text platform through at least one other online channel. Remember to always provide something of value to entice people to join by choice.
It’s worth noting that organic growth is ideal. You may be tempted to buy massive contact lists that boost your numbers, but we urge you to resist this impulse. Reputation is everything in business, and it’s simply not worth being labeled as a spammer. Instead, inform your loyal customers about the benefits of your text club online and in person. Always allow them to opt in or out at will, and those who wish to reap the rewards will stick around over time.
Ask Us about MMS Marketing
We proudly provide professional digital marketing services like MMS marketing for our clients. If you’re interested about the power of text marketing for your business, then we hope you’ll contact us today to learn more. Our text marketing platform is both flexible and user-friendly, and we’d be happy to give you the tools to start your own MMS marketing campaign today.
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