BACK
Top 5 Digital Marketing Tips
Taylor Tunnison • May 13, 2022

Digital marketing tips are a dime a dozen these days. With so many platforms available to users and companies, it can be tough to filter through all the advice. Luckily, there are a few tried-and-true strategies that any business can use to stay competitive. Things like email, social media, websites, and search engine optimization are incredibly efficient ways of promoting any message to wide audiences.

Digital Marketing Tips

Digital marketing is all about building and nurturing relationships. It requires a deeper understanding of audiences than traditional advertising methods like TV, radio, and print, because it entails signaling authenticity directly to users. Targeted online marketing techniques take a personalized approach to connect with diverse audiences, which is often why they’re so effective. They involve getting to know consumers’ needs, patterns, and preferences on an individual level. By evoking genuine emotional responses, this approach can have a profound effect on the average person. In a world of countless options, standing out from the competition is priceless. Here are our top 5 digital marketing tips to help your company truly shine in 2022 and beyond.

1. Learn How to Build an Email List

You may have heard that email marketing is dead. This couldn’t be further from the truth. Email continues to be one of the most effective and affordable methods of reaching vast numbers of internet users.


Email marketing is alive and well, and it produces amazing results. Most adults have at least one email address because it’s often required to view digital content, create social media profiles, and access online accounts. This explains why there are over 4 billion email users in 2022, and why email marketing ROI can be as high as 4400%.


The truth is more people are online than ever before thanks to mobile devices. In 2021, there were over 6.2 billion smartphone users worldwide, and most online web traffic now comes from mobile devices. This means that the majority of consumers now carry internet-enabled devices with them wherever they go. Companies that take advantage of this fact can put themselves directly in the hands of thousands, if not millions, of users.


Learning how to build an email list is easy. Begin with a catalog of current and past clients, potential leads, and business connections. Consider launching an e-book, podcast, or newsletter, and adding new subscribers in-store and from your website or social media profiles. Email addresses are like digital gold, and since you alone control this list, you can decide how to use it most effectively. That said, it’s always a good idea to provide value to subscribers who share their emails. Offer exclusive invites, products, or promotions that encourage them to stay connected for months to come.


With the right software, marketers can gather vast amounts of user data from email campaigns. They can track open, clickthrough, and conversion rates, and when paired with an ecommerce or financial tool, they can also measure ROI.

2. Leverage Social Media

Let’s face it: social media platforms transformed the internet and our lives in many ways. They allow billions of users to connect, share updates, and expand their horizons with the press of a button. Platforms like Facebook, LinkedIn, and Instagram provide countless opportunities for companies to promote themselves online.


Facebook is likely the most beneficial platform for most businesses. While pages are free to create and manage, affordable advertising options can also help businesses reach thousands of new users. Facebook also affords improvements to SEO and Google Business Profiles. If your company isn’t on social media, it’s never too late to get started. Choose one or two platforms to focus on first, depending on your goals and target market. Leverage social media channels to support your brand identity, attract a loyal following, and provide original content to diverse audiences.

 

Most business owners understand the value of social media. After all, over 80% of Americans have at least one social media profile and generally spend hours scrolling daily. However, the trick to social media success is consistency. Each platform has its own voice, purpose, and audience, so it’s important to understand the differences. Generally speaking, candid photos, current promotions, finished projects, and company updates are great things to post on social media.

3. Create a Content Marketing Plan

Content is king, as the saying goes. This is because audiences expect their favorite brands to provide them with value in one form or another. Original content also helps companies stand out from the growing crowd of competitors.

 

The value of content is simply undeniable. Whether it takes the form of video, audio, artwork, or the written word, there’s a near-infinite demand for high-quality media. This trend isn’t going anywhere, so if you want to generate leads and build a loyal following, you need a content marketing plan. It doesn’t have to be complicated, but it should be intentional. That’s because content for content’s sake is often damaging to a brand’s reputation. Carelessness has no place in content marketing, so whatever you produce, ensure it aligns with your company’s long-term vision and goals.

 

A content marketing plan can be as simple as sending an email newsletter, maintaining a well-researched blog, or posting industry-specific tips to social media. Don’t be afraid to try something new, and don’t be discouraged if it doesn’t immediately make an impact. Consistency is key, regardless of the content’s medium. Over time, you’ll learn what works, what doesn’t, and what your audience is seeking.

4. Develop an SEO Strategy

No list of digital marketing tips would be complete without mentioning websites and organic search. Every business needs a website for many reasons. Not only are they fantastic places to share content and add value, they can produce leads, display milestones, and generate revenue.


Search engine optimization (SEO) is a long-term strategy for increasing organic traffic to a website from sources like Google. It involves various tweaks to a website’s content and structure that signal activity and authority. Over time, SEO strategies can significantly boost the amount of high-quality web traffic coming to your company website.


Something as simple as a load speed can affect a website’s search rankings. The faster a website loads on both desktop and mobile devices, the more visible it will be on search engines. Slow websites translate to poor user experiences, and they rarely rank highly in organic search results. Every successful SEO strategy also leverages popular and relevant keywords. Learning how to find keywords is essential for those who wish to be on the cutting-edge of digital marketing trends.

5. Prioritize User Experience

Technology makes it easier than ever to deliver a personalized customer experience. The digital landscape bridges gaps between companies and consumers by providing 24/7 access to online resources. Any business's success depends on its quality of service, so it’s important to give consumers what they need to make a purchase with confidence.


Most users access the internet via smartphones and search engines. In fact, Google recently shifted to mobile-first indexing, which takes these facts into account. Digital marketers must keep this in mind when designing websites, emails, content, and social media campaigns. Also accommodate mobile users with mobile optimization, mobile apps, and text messages. Create brand loyalty through self-sustaining mobile engagement loops to nurture and retain customers long-term.


Successful digital marketing involves prioritizing user experience (UX) to ensure the best customer service possible. Whether it’s a business website, a mobile app menu, or an online shopping cart, users want to be able to easily access, understand, and operate it. User interfaces (UI) and UX go hand-in-hand. A high-quality UI is clear, consistent, and accessible, all while offering opportunities for feedback. SEO also impacts user experience in various ways by helping users easily find and access what they seek.


This list of digital marketing tips only scratches the surface! If you have questions or concerns about websites, social media, or SEO strategy, feel free to contact us for more information. We’d be happy to sit down and discuss your unique needs together.


Originally published on December 15th, 2020

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

The Secret to Building Long-Term Client Relationships

November 20, 2025
In today’s fast-moving digital world, it’s easy for business relationships to become transactional, a quick project, an invoice, and on to the next. But at True North Technologies we’ve learned that the most meaningful and impactful partnerships are the ones that last. The real secret to building long-term client relationships isn’t a complicated formula or flashy strategy. It’s about consistency, communication, and a shared commitment to growth. When businesses invest in their clients the same way they invest in their products, great things happen. Here’s what we’ve found that makes the difference: 1. Start by Listening Every strong partnership begins with understanding. Before we dive into a new website build, digital marketing campaign, or brand strategy, we make time to truly listen. We ask questions about your goals, challenges, and long-term vision. We want to understand what keeps you up at night and what motivates you to keep going. This process allows us to tailor our solutions specifically to your needs. No cookie cutter templates. No one-size-fits-all marketing plans. Just customized strategies that make sense for your business. When clients feel heard and understood, they trust that their ideas matter, and that’s where the foundation for long-term success begins. 2. Communicate Clearly and Often Open communication is the heartbeat of any lasting relationship. From kickoff calls to project updates and final reviews, we believe in keeping clients in the loop every step of the way. That means being transparent about timelines, budgets, and results. Not just when everything’s going perfectly, but when adjustments need to be made. Clear communication builds trust, and trust builds confidence. We also make ourselves available. You won’t be left wondering who to contact or when you’ll hear back. Our team is responsive because we know that even small questions matter when it comes to moving your business forward. 3. Deliver on Promises (and Then Some) Reliability is one of the most powerful tools in any business relationship. When we commit to something, we deliver on time, on budget, and with the quality our clients expect. But the best partnerships don’t stop at simply meeting expectations. At True North, we aim to go a step further. That might mean adding an extra design option, sharing insights into new marketing trends, or suggesting ideas that could help boost your reach. When you consistently show that you’re invested in a client’s success and not just your own, that’s when the partnership starts to grow roots. 4. Stay Proactive, Not Reactive The digital landscape changes quickly. What worked last year, or even last quarter, might not work tomorrow. That’s why we don’t wait for problems to appear before taking action. Our team continuously monitors analytics, tracks performance, and explores new technologies to keep clients ahead of the curve. Whether it’s improving a website’s functionality, refining a campaign strategy, or identifying new opportunities, we believe in being proactive partners. By anticipating what’s next and planning accordingly, we help clients stay adaptable and that’s a key ingredient in long-term success. 5. Celebrate Wins Together One of the most rewarding parts of our work is seeing our clients succeed. Whether it’s a record month in sales, a brand launch that exceeds expectations, or a new milestone in growth, we love to celebrate those moments right alongside you. Recognizing achievements big and small reinforces the idea that we’re on the same team. Because we are. Your wins are our wins, and your success fuels our passion for what we do. The True North Difference At the end of the day, building long-term client relationships comes down to trust, respect, and shared goals. It’s not about quick wins or one-time projects; it’s about becoming a trusted partner who’s there through every phase of your business journey. At True North Technologies, we take pride in helping our clients grow through innovative digital strategies, creative design, and consistent support. Many of our relationships span years, and that’s not by accident. It’s the result of intentional communication, follow-through, and a genuine commitment to helping each client succeed. When you work with us, you’re not just hiring a service provider; you’re gaining a partner who’s invested in your long-term growth. Ready to see what a true partnership looks like? Let’s start the conversation. Contact us to learn how True North Technologies can help your business grow, thrive, and stand out in a digital world.

What Is AI Search and How It’s Changing SEO Forever

October 16, 2025
Search is evolving faster than ever before, and AI is leading the charge. From Google’s Search Generative Experience to AI-powered tools like Copilot and ChatGPT, search engines are no longer just matching keywords. They’re understanding meaning, intent, and context. That shift is completely transforming how websites are found online. At True North Technologies , we’ve been helping businesses stay visible through every major SEO change, and today, we’re helping clients prepare for the next big leap with our new AI Search Audit. What Exactly Is AI Search? AI Search uses artificial intelligence to interpret the intent behind a user’s query and deliver smarter, more conversational results. Instead of simply showing a list of links, AI-driven search engines can now: Summarize answers directly on the search results page Pull content from multiple sites to form a single, AI-generated response Understand natural language and context instead of exact keyword matches This means the way your content is written, structured, and optimized now matters more than ever. How AI Search Is Changing SEO Forever 1. Intent Over Keywords AI looks for content that answers user questions, not just pages stuffed with keywords. SEO now revolves around clarity, structure, and authority. 2. Visibility Happens Beyond Clicks AI-generated overviews can feature your content right in search results. Getting there requires optimized metadata, structured data, and a technically sound site. 3. Technical Health Is Critical Broken links, slow load times, and confusing site structures can prevent AI systems from understanding your site. Technical SEO and site performance now directly impact how AI perceives your brand. 4. Schema Is the Secret Weapon Structured data (schema) helps AI read and classify your content, increasing the chance it appears in featured results or AI summaries. Introducing: The True North AI Search Audit To help businesses adapt to this new era, we created the AI Search Audit, a deep analysis of how your website performs in the age of AI-powered search. This comprehensive audit evaluates your site’s health, search performance, structure, and visibility, and reveals exactly how AI systems interpret your content. We’ll identify what’s working, where you’re falling short, and what to prioritize next to strengthen your online presence. From uncovering hidden technical issues to reviewing your site’s structure, schema, and keyword performance, our AI Search Audit gives you a clear roadmap for better visibility, higher rankings, and stronger leads. Why This Matters Now AI Search isn’t a trend, it’s the future of how people discover information online. Businesses that prepare now will have a major advantage as traditional SEO gives way to smarter, AI-driven systems. If you’re ready to see your website through the lens of AI, we’re here to help. See What AI Sees. Start with an AI Search Audit. Stay ahead of the curve and make sure your website is ready for the future of search. Contact us to get your AI Search Audit and make sure your website is built to thrive in the era of AI-powered search.

How AI Helps Search Engines Understand Your Website Better

October 7, 2025
Search engine optimization (SEO) has come a long way from simply stuffing pages with keywords. Today, search engines are far smarter, powered by artificial intelligence (AI) that analyzes, interprets, and ranks content based on real-world relevance. If you’ve ever wondered why some websites consistently appear at the top of Google while others lag behind, AI is a huge part of the answer. In this blog, we’ll explain how AI helps search engines understand your website better and why integrating AI-friendly practices like structured data can boost your online visibility. The Role of AI in Modern Search AI allows search engines to move beyond literal keyword matching. Instead of only scanning for exact phrases, AI evaluates: Context and meaning: Understanding what your content is actually about. User intent: Determining if your page answers the searcher’s question. Content quality: Evaluating whether your website provides value, clarity, and expertise. Behavior signals: Analyzing click-through rates, time on page, and bounce rates to assess usefulness. Google’s AI models are designed to interpret language more like a human does. This means search engines can understand nuances, synonyms, and even implied meanings, making AI critical in determining which websites deserve top placement. How Structured Data Fits In While AI is powerful on its own, it performs best when combined with structured data, such as JSON-LD schema markup. Structured data helps AI interpret the meaning of your website’s content more accurately. For example: Without structured data, a page about a landscaping company might just look like a block of text. With JSON-LD schema, AI can see: Business type: Landscaping Service Services offered: Lawn Care, Tree Trimming, Garden Design Location and hours Reviews and ratings This extra context allows search engines to display rich results in search listings, making your business more visible and clickable. Why AI + Structured Data Matters Integrating AI-friendly SEO practices like schema markup has several benefits: 1. Enhanced Search Visibility Rich results like star ratings, FAQs, and event listings help your page stand out in search. AI can identify the most relevant content and present it in ways users are more likely to click. 2. Improved User Experience When AI better understands your content, it can match users with the pages that best answer their questions, creating a smoother journey from search to conversion. 3. Higher Click-Through Rates (CTR) Pages with structured data often see higher CTR because search results are more informative and visually engaging. 4. Future-Proof SEO As AI becomes more central to search engines, websites optimized for AI understanding will outperform competitors who rely solely on traditional SEO techniques. Final Thoughts  AI is no longer the future of search but it’s the present. The better search engines understand your website, the more likely they are to rank it prominently and deliver it to the right audience. By combining AI-friendly strategies with structured data implementation, your website becomes not only more visible but also more relevant, more clickable, and more effective at converting visitors into customers. Ignoring AI and structured data means leaving potential traffic and revenue on the table. Embrace it, and your website can work smarter, not harder, in today’s competitive search landscape.