Blog Layout

BACK
Top 5 Digital Marketing Tips
Taylor Tunnison • May 13, 2022

Digital marketing tips are a dime a dozen these days. With so many platforms available to users and companies, it can be tough to filter through all the advice. Luckily, there are a few tried-and-true strategies that any business can use to stay competitive. Things like email, social media, websites, and search engine optimization are incredibly efficient ways of promoting any message to wide audiences.

Digital Marketing Tips

Digital marketing is all about building and nurturing relationships. It requires a deeper understanding of audiences than traditional advertising methods like TV, radio, and print, because it entails signaling authenticity directly to users. Targeted online marketing techniques take a personalized approach to connect with diverse audiences, which is often why they’re so effective. They involve getting to know consumers’ needs, patterns, and preferences on an individual level. By evoking genuine emotional responses, this approach can have a profound effect on the average person. In a world of countless options, standing out from the competition is priceless. Here are our top 5 digital marketing tips to help your company truly shine in 2022 and beyond.

1. Learn How to Build an Email List

You may have heard that email marketing is dead. This couldn’t be further from the truth. Email continues to be one of the most effective and affordable methods of reaching vast numbers of internet users.


Email marketing is alive and well, and it produces amazing results. Most adults have at least one email address because it’s often required to view digital content, create social media profiles, and access online accounts. This explains why there are over 4 billion email users in 2022, and why email marketing ROI can be as high as 4400%.


The truth is more people are online than ever before thanks to mobile devices. In 2021, there were over 6.2 billion smartphone users worldwide, and most online web traffic now comes from mobile devices. This means that the majority of consumers now carry internet-enabled devices with them wherever they go. Companies that take advantage of this fact can put themselves directly in the hands of thousands, if not millions, of users.


Learning how to build an email list is easy. Begin with a catalog of current and past clients, potential leads, and business connections. Consider launching an e-book, podcast, or newsletter, and adding new subscribers in-store and from your website or social media profiles. Email addresses are like digital gold, and since you alone control this list, you can decide how to use it most effectively. That said, it’s always a good idea to provide value to subscribers who share their emails. Offer exclusive invites, products, or promotions that encourage them to stay connected for months to come.


With the right software, marketers can gather vast amounts of user data from email campaigns. They can track open, clickthrough, and conversion rates, and when paired with an ecommerce or financial tool, they can also measure ROI.

2. Leverage Social Media

Let’s face it: social media platforms transformed the internet and our lives in many ways. They allow billions of users to connect, share updates, and expand their horizons with the press of a button. Platforms like Facebook, LinkedIn, and Instagram provide countless opportunities for companies to promote themselves online.


Facebook is likely the most beneficial platform for most businesses. While pages are free to create and manage, affordable advertising options can also help businesses reach thousands of new users. Facebook also affords improvements to SEO and Google Business Profiles. If your company isn’t on social media, it’s never too late to get started. Choose one or two platforms to focus on first, depending on your goals and target market. Leverage social media channels to support your brand identity, attract a loyal following, and provide original content to diverse audiences.

 

Most business owners understand the value of social media. After all, over 80% of Americans have at least one social media profile and generally spend hours scrolling daily. However, the trick to social media success is consistency. Each platform has its own voice, purpose, and audience, so it’s important to understand the differences. Generally speaking, candid photos, current promotions, finished projects, and company updates are great things to post on social media.

3. Create a Content Marketing Plan

Content is king, as the saying goes. This is because audiences expect their favorite brands to provide them with value in one form or another. Original content also helps companies stand out from the growing crowd of competitors.

 

The value of content is simply undeniable. Whether it takes the form of video, audio, artwork, or the written word, there’s a near-infinite demand for high-quality media. This trend isn’t going anywhere, so if you want to generate leads and build a loyal following, you need a content marketing plan. It doesn’t have to be complicated, but it should be intentional. That’s because content for content’s sake is often damaging to a brand’s reputation. Carelessness has no place in content marketing, so whatever you produce, ensure it aligns with your company’s long-term vision and goals.

 

A content marketing plan can be as simple as sending an email newsletter, maintaining a well-researched blog, or posting industry-specific tips to social media. Don’t be afraid to try something new, and don’t be discouraged if it doesn’t immediately make an impact. Consistency is key, regardless of the content’s medium. Over time, you’ll learn what works, what doesn’t, and what your audience is seeking.

4. Develop an SEO Strategy

No list of digital marketing tips would be complete without mentioning websites and organic search. Every business needs a website for many reasons. Not only are they fantastic places to share content and add value, they can produce leads, display milestones, and generate revenue.


Search engine optimization (SEO) is a long-term strategy for increasing organic traffic to a website from sources like Google. It involves various tweaks to a website’s content and structure that signal activity and authority. Over time, SEO strategies can significantly boost the amount of high-quality web traffic coming to your company website.


Something as simple as a load speed can affect a website’s search rankings. The faster a website loads on both desktop and mobile devices, the more visible it will be on search engines. Slow websites translate to poor user experiences, and they rarely rank highly in organic search results. Every successful SEO strategy also leverages popular and relevant keywords. Learning how to find keywords is essential for those who wish to be on the cutting-edge of digital marketing trends.

5. Prioritize User Experience

Technology makes it easier than ever to deliver a personalized customer experience. The digital landscape bridges gaps between companies and consumers by providing 24/7 access to online resources. Any business's success depends on its quality of service, so it’s important to give consumers what they need to make a purchase with confidence.


Most users access the internet via smartphones and search engines. In fact, Google recently shifted to mobile-first indexing, which takes these facts into account. Digital marketers must keep this in mind when designing websites, emails, content, and social media campaigns. Also accommodate mobile users with mobile optimization, mobile apps, and text messages. Create brand loyalty through self-sustaining mobile engagement loops to nurture and retain customers long-term.


Successful digital marketing involves prioritizing user experience (UX) to ensure the best customer service possible. Whether it’s a business website, a mobile app menu, or an online shopping cart, users want to be able to easily access, understand, and operate it. User interfaces (UI) and UX go hand-in-hand. A high-quality UI is clear, consistent, and accessible, all while offering opportunities for feedback. SEO also impacts user experience in various ways by helping users easily find and access what they seek.


This list of digital marketing tips only scratches the surface! If you have questions or concerns about websites, social media, or SEO strategy, feel free to contact us for more information. We’d be happy to sit down and discuss your unique needs together.


Originally published on December 15th, 2020

Are You Interested In More?

SCHEDULE A MEETING

Share This Post With Your Friends

Latest Posts

By Rachel Hayden March 11, 2025
As we begin 2025, businesses must adapt to new trends and challenges of Search Engine Optimization (SEO) as it continues to become more relevant. Whether you're running a small startup or an established company, a robust SEO strategy is no longer optional—it’s essential.  Here’s why your business needs a strong SEO strategy in 2025: 1. Increased Competition in the Digital Space As more businesses invest in online marketing, the digital marketplace is becoming increasingly crowded. In 2025, there will be even more companies vying for attention across search engines, social media platforms, and beyond. SEO is the key to standing out. A well-executed SEO strategy helps ensure that your website ranks higher on search engine results pages (SERPs) , making it more likely that potential customers will find your business before they find your competitors. 2. Google’s Algorithm Updates Keep Changing Google's algorithms are constantly evolving to provide users with the most relevant, high-quality search results. In 2025, it’s expected that Google will continue to refine its ranking system with updates focusing on user intent, mobile-first indexing, and even more advanced AI-based algorithms. A strong SEO strategy helps businesses keep up with these changes and ensures that their website is optimized for each update, preventing a drop in rankings. 3. User Experience (UX) Will Be More Important Than Ever Google has increasingly emphasized the importance of a positive user experience as a ranking factor. In 2025, factors like site speed, mobile optimization, easy navigation, and relevant content will continue to play a crucial role in determining where your site ranks. A strong SEO strategy focuses not only on keyword optimization but also on creating a seamless and user-friendly experience for visitors, helping to keep users engaged and coming back for more. 4. Voice Search and AI Will Dominate With the rise of voice search through smart devices like Alexa, Siri, and Google Assistant, optimizing for voice search will be more important than ever. As people ask questions in a more conversational tone, businesses must adapt their SEO strategies to include long-tail keywords and natural language. Additionally, AI advancements will make personalized search results the norm, making it essential to provide high-quality, relevant content tailored to your audience's needs. 5. SEO Provides Long-Term Results Unlike paid advertising, SEO offers long-term benefits that compound over time. While ads can deliver instant results, SEO can generate organic traffic that steadily increases as your website climbs the search rankings. In 2025, a strong SEO strategy will provide your business with sustained growth, ensuring that your content continues to be discoverable and valuable to your target audience. 6. Local SEO is Key for Small and Medium Businesses For small and medium-sized businesses , local SEO will remain one of the most effective ways to connect with customers in your area. In 2025, local search queries are expected to grow, as users seek businesses near them. Claiming and optimizing your Google Business Profile, ensuring your NAP (Name, Address, Phone number) information is consistent, and generating positive customer reviews will be essential components of your local SEO strategy. 7. Content Marketing and SEO Go Hand-in-Hand Content marketing and SEO are a dynamic duo that, when paired together, can create powerful results. As search engines continue to prioritize high-quality, relevant content, having an SEO strategy that aligns with your content marketing efforts will help you rank higher and connect with your target audience. In 2025, content creation will be more than just producing blog posts—it will involve creating videos, infographics, and podcasts that serve your audience’s needs while being optimized for search. 8. The Shift Towards Mobile-First In 2025, mobile-first indexing will be more important than ever. With the growing reliance on smartphones and tablets, Google primarily uses the mobile version of your site to determine rankings. If your site isn’t mobile-friendly, you’re likely missing out on valuable traffic. A strong SEO strategy ensures that your website is optimized for mobile, offering users a seamless browsing experience no matter what device they’re on. 9. Measurable ROI One of the biggest advantages of SEO is that its results are trackable and measurable. You can monitor the success of your SEO strategy by tracking key metrics like organic traffic, bounce rate, conversion rates, and keyword rankings. With the right tools and analytics in place, you can clearly see how your SEO efforts are impacting your bottom line, making it easier to adjust strategies as needed to maximize results. 10. SEO Builds Trust and Credibility Trust is a key factor in customer decision-making. Websites that rank well in search engines are often perceived as more credible and trustworthy. A strong SEO strategy not only focuses on ranking but also on providing value through helpful, informative, and well-crafted content. By demonstrating expertise and addressing customer needs, you can build trust with your audience, increasing the likelihood of conversions and brand loyalty. Stay Relevant With SEO As we enter 2025, SEO will continue to be one of the most valuable tools for businesses looking to succeed in a competitive digital landscape. A solid SEO strategy ensures that your business stays relevant, competitive, and visible to potential customers. Whether you’re looking to improve your website’s user experience, capitalize on local SEO, or build a content marketing plan, now is the time to invest in SEO for long-term growth and success. If you’re looking to get started or optimize your existing SEO strategy, True North Technologies is here to help. Contact us today to learn how we can help you grow your online presence and achieve measurable results!
By Rachel Hayden March 6, 2025
With billions of users online, brands are constantly fighting for attention. Consumers are bombarded with ads, emails, and social media content every day, making it harder than ever to break through the noise. So, how can businesses stand out and create lasting impressions? The answer lies in authentic connections—building real relationships with your audience instead of just selling to them. At True North Technologies, we believe that digital marketing is more than just clicks and conversions; it’s about creating meaningful interactions that foster trust, loyalty, and long-term success. Here’s why authentic connections matter in digital marketing. 1. Consumers Crave Realness Today’s consumers are savvier than ever. They can spot a generic ad or sales pitch from a mile away, and they’re not easily swayed by overly polished, impersonal messaging. Instead, they gravitate toward brands that feel genuine, relatable, and human. One of the best ways to showcase authenticity is through organic content —unpaid, value-driven posts that highlight your brand’s personality, mission, and customer experiences. By using organic messaging, behind-the-scenes content, and real customer experiences, businesses can create a sense of transparency and trust—two factors that are essential for building strong relationships. Whether it’s through social media, email marketing, or paid advertising, your messaging should feel personal, not robotic. 2. Trust Leads to Loyalty Trust is the foundation of any successful brand. When customers feel like they know and understand a brand, they’re more likely to engage, buy, and advocate for it. But trust isn’t built overnight—it requires consistent, honest communication. One way to establish credibility is by showcasing user-generated content (UGC) and real customer testimonials. When potential customers see others sharing positive experiences with your brand, they’re more likely to believe in your product or service. Additionally, responding to comments, reviews, and messages in a thoughtful and authentic way reinforces that you value your audience’s voice. 3. Authenticity Improves Engagement People engage with content that resonates with them emotionally. Authentic digital marketing doesn’t just tell people what they want to hear—it speaks to their values, interests, and pain points. This is why brands that embrace organic content see higher engagement rates across digital platforms. Unlike paid ads, organic content allows brands to connect with their audience in a more natural way. Sharing stories, educational content, and interactive posts creates a two-way conversation that keeps followers engaged. Brands that humanize their messaging by sharing behind-the-scenes content, team highlights, or even admitting mistakes (and showing how they’ve improved) foster deeper emotional connections. Simon Sinek's "Golden Circle" concept can be particularly helpful here. By focusing on why your brand exists before explaining what you do and how you do it, you’ll establish a deeper emotional connection with your audience. Consumers are more likely to engage with a brand that shares its purpose and values, rather than simply promoting a product or service. 4. Personalization Enhances the Customer Experience Personalized marketing is another way to create authentic connections with your audience. People don’t want to feel like just another number in your sales funnel; they want to feel like they matter. Using data-driven insights , brands can craft highly relevant content tailored to individual preferences and behaviors. Whether it’s through personalized email campaigns, dynamic website content, or targeted digital ads, brands that speak directly to their audience’s needs create stronger, more meaningful relationships. 5. Authentic Brands Stand the Test of Time Trends come and go, but authenticity never goes out of style. Brands that prioritize real, human connections don’t just gain customers—they build communities. By fostering long-term relationships instead of focusing solely on short-term gains, businesses can create sustainable growth and brand loyalty that lasts for years. At True North Technologies , we help brands craft authentic digital marketing strategies that go beyond surface-level tactics. From social media and content marketing to paid digital advertising, we focus on creating real connections that drive real results. Ready to Build Authentic Connections? If you’re looking to elevate your digital marketing strategy with authenticity at its core, we’re here to help. Let’s create a marketing approach that feels human, builds trust, and drives lasting success. Contact us today to get started!
By Rachel Hayden February 5, 2025
Owning a website is essential for businesses, personal brands, and entrepreneurs looking to grow their brand and establish an online presence. The first step to creating your website is securing a domain name. A domain is your website’s unique address on the internet, such as www.yourbusiness.com . If you're unsure where to start, this guide will walk you through the process of buying a domain name. Step 1: Choose the Right Domain Name Before purchasing a domain, it's important to decide on a name that aligns with your brand and is easy to remember. Here are some tips for choosing the perfect domain name: Keep it short and simple. Use keywords relevant to your business (or try using your business name if available.) Avoid numbers and hyphens. Choose a memorable and brandable name. Ensure it’s easy to spell and pronounce. Step 2: Check Domain Availability Once you have a name in mind, check if it’s available using a domain registrar. Websites like GoDaddy and Hover allow you to search for available domain names and provide alternative suggestions if your desired name is taken. Step 3: Choose a Domain Extension Domain extensions (also known as top-level domains or TLDs) include .com, .net, .org, and many more. The .com extension is the most popular and widely recognized, but depending on your industry, you might consider alternatives like: .org for nonprofits and organizations .net for technology-based businesses .shop for e-commerce stores .tech for technology-focused sites Step 4: Register Your Domain Once you’ve found an available domain name and chosen an extension, it’s time to register it. Here’s how: Select a trusted domain registrar such as GoDaddy or Hover. Add your domain to the cart and proceed to checkout. Choose the registration period (typically one year, with renewal options). Opt for domain privacy protection to keep your personal information secure. Complete the purchase. Step 5: Connect Your Domain to a Website After purchasing your domain, you need to connect it to a website. If you already have a hosting provider (like WordPress.com or SiteGround), follow their instructions to link your domain. If you haven’t chosen a hosting provider yet, consider purchasing one that offers domain registration and website hosting in one package. Step 6: Renew Your Domain Regularly Domain names require annual renewal to stay active. Set up auto-renewal or mark your calendar to ensure you don’t lose ownership of your domain. Offering Secure Website Solutions Since 2019 Buying a domain is the first step to building your online presence. By following these steps, you can secure a professional and brandable domain name that helps establish credibility and attract visitors. If you need assistance with website development , SEO, or digital marketing, True North Technologies is here to help! Need Help Getting Started? Contact True North Technologies today to learn more about our digital solutions!
Share by: