True North Technologies Blog

Search engine optimization (SEO) is a broad topic. It involves many moving parts that work together to impact a website’s usability and ranking on search engines. SEO means different things to different people, but there are quite a few terms we think everyone should understand. Here's an introductory SEO glossary of some of the most common terms we refer to frequently. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X

If you’re interested in text marketing, then you might be curious about the pros and cons of SMS vs. MMS. Let’s take a moment to outline these differences so you can make an informed decision about which one is right for your business goals.

Smartphones allow us to stay in touch with friends, coworkers, customers, and family members. When used productively, these devices present a distinct opportunity for engagement with diverse audiences. Large and small companies alike can leverage mobile devices to execute effective MMS marketing campaigns.

Small companies can leverage smartphone technology to expand their audience, improve sales, and create genuine, long-term relationships with consumers. Here’s a quick breakdown of the benefits of text message marketing for small business.

Texting is so common that industry-specific terms like SMS and MMS now enter into everyday conversations. However, you may find yourself asking, “What is MMS, exactly?” Allow us to shed some light on this term, its history, and its business potential to clear up any lingering uncertainty you may have.

There are many things to remember when it comes to text message marketing strategies. Goals, content, and timing all play crucial roles. The platform you choose to use will also have an impact, so always take some time to strategize before you begin.

In a world of countless advertisements, text marketing is making a name for itself. It’s useful for consumers and companies alike, especially given that most Americans use their smartphone every day.

A text marketing campaign can work wonders for small businesses. It’s a great way to connect directly with loyal consumers, and texting promotions are bound to make an impact. Billions of people around the world already use smartphones for hours every day. Text messages are generally well-received, especially when they include custom content like branded imagery. Businesses can easily send updates about everything from events to new products and promotions.